2014 - 2015 How "Stars" Affect the Relationship with Brands: A Case Study of Professional Baseball in Japan
2014 - 2015 How "Stars" Affect the Relationship with Brands: A Case Study of Professional Baseball in Japan
2010 - 2013 CRM Methods Accounting for Dynamics of Customer Behaviors
2010 - 2012 Media Characteristics and Effectiveness of Affiliate Advertising
2007 - 2010 Inter-Consumer Interactions and Dynamic Change of Preference
2004 - 2007 Formation and Change of Consumer Preference
2003 - 2005 Formation and Change of Consumer Preference
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Papers (28):
Masakazu Ishihara, Minjung Kwon, Makoto Mizuno. An Empirical Study of Scarcity Marketing Strategies: Limited-time products with umbrella branding in the beer market. Journal of the Academy of Marketing Science. 2022
Makoto Mizuno, Hideaki Aoyama, and Yoshi Fujiwara. Untangling the Complexity of Market Competition in Consumer Goods - A Complex Hilbert PCA Analysis. PLOS ONE. 2021. 16. 2
Makoto Mizuno. The Age of Consumer-Generated Ads: An Approach of Agent-Based Modeling. Journal of the Japanese Society for Artificial Intelligence. 2017. 32. 4. 473-480
Makoto Mizuno, Hideaki Aoyama, and Yoshi Fujiwara. Constructing the Customer Journey Map of Competitive Brands: A Complex Time-series Analysis. RIETI Discussion Paper Series. 2020
熱狂と冷静の「両利き」経営. 経理情報. 2019. 1544. 1-1
Makoto Mizuno. Co-created Enthusiasm: Lesson from the Carp-Joshi. ER (Fujitsu Research Institute-Economic Research Center). 2017. 4. 38-39
Makoto Mizuno. How Will Marketing Evolve? - Viewpoint from a Conflict between Top-Down and Bottom-Up Thinkings. AD STUDIES. 2014. 49. 23-27
数理社会学会
, 行動経済学会
, Japan Marketing Academy
, 商業学会
, Japan Association for Evolutionary Economics
, Japan Institute of Marketing Science
, Japan Association of Consumer Studies
, INFORMS
, American Marketing Association