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J-GLOBAL ID:200902067586798404   Reference number:90A0246613

The service encounter. Diagnosing favorable and unfavorable incidents.

サービス・エンカウンター プラスの出来事とマイナスの出来事の診断
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Volume: 54  Issue:Page: 71-84  Publication year: Jan. 1990 
JST Material Number: D0092A  ISSN: 0022-2429  Document type: Article
Article type: 原著論文  Country of issue: United States (USA)  Language: ENGLISH (EN)
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Marketing research,advertisement 
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