Art
J-GLOBAL ID：200902083418554309   Reference number：89A0077949

Impact of sales promotions on when, what, and how much to buy.

何時,何を,どの位買うかに対する販売促進のインパクト
Author (1)：
GUPTA S

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(Univ. California, CA, USA)

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Material：
Journal of Marketing Research  (JMR)

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Volume： 25  Issue： 4  Page： 342-355  Publication year： Nov. 1988 
JST Material Number： E0353B  ISSN： 0022-2437  CODEN： JMKRA  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
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sales promotion

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,...
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JST classification (1)：
JST classification
Category name(code) classified by JST.
Marketing 
(KA06020W)

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Terms in the title (2)：
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販売促進

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, 
インパクト

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