Art
J-GLOBAL ID：200902109734157930   Reference number：99A0757567

Targetting techniques for Web advertising.

WWW上の広告におけるターゲティング手法
Author (3)：
LANGHEINRICH M

About LANGHEINRICH M

(NEC C&Cメディア研)

About NEC C&Cメディア研

, 
KAMBA TOMONARI

About KAMBA TOMONARI

(NEC C&Cメディア研)

About NEC C&Cメディア研

, 
NAKAMURA ATSUYOSHI

About NAKAMURA ATSUYOSHI

(NEC C&Cメディア研)

About NEC C&Cメディア研


Material：
情報処理  (IPSJ Magazine)

About 情報処理


Volume： 40  Issue： 8  Page： 807-812  Publication year： Aug. 15, 1999 
JST Material Number： G0427A  ISSN： 0447-8053  Document type： Article
Article type： 解説  Country of issue： Japan (JPN)  Language： JAPANESE (JA)
Thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
*advertising effectiveness

About advertising effectiveness

,...
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
*WWW

About WWW


   To see more with JDream III (charged).   {{ this.onShowAbsJLink("http://jdream3.com/lp/jglobal/index.html?docNo=99A0757567&from=J-GLOBAL&jstjournalNo=G0427A") }}
JST classification (2)：
JST classification
Category name(code) classified by JST.
Computer networks 
(JC03000K)

About Computer networks

,  Marketing research,advertisement 
(KA06030H)

About Marketing research,advertisement

Reference (3)：
Terms in the title (4)：
Terms in the title
Keywords automatically extracted from the title.
WWW

About WWW

, 
広告

About 広告

, 
ターゲティング

About ターゲティング

, 
手法

About 手法


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