Art
J-GLOBAL ID：200902117961226216   Reference number：96A0167893

Observations: Sam: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement of Emotional Response.

観察 SAM 自己評価マネキン 感情的反応の効果的な異文化間比較測定
Author (1)：
MORRIS J D

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(Univ. Florida)

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Material：
Journal of Advertising Research  (J Advert Res)

About Journal of Advertising Research


Volume： 35  Issue： 6  Page： 63-68  Publication year： Nov. 1995 
JST Material Number： H0458A  ISSN： 0021-8499  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
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advertising effectiveness

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,...
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
USA

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,...
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JST classification (1)：
JST classification
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Marketing research,advertisement 
(KA06030H)

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Terms in the title (5)：
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観察

About 観察

, 
SAM

About SAM

, 
自己評価

About 自己評価

, 
マネキン

About マネキン

, 
異文化間比較

About 異文化間比較


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