Art
J-GLOBAL ID:200902128252531961   Reference number:96A0661389

Manage Marketing by the Customer Equity Test.

顧客資産試験によってマーケティングを管理する
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Volume: 74  Issue:Page: 136-144  Publication year: Jul. 1996 
JST Material Number: C0203A  ISSN: 0017-8012  CODEN: HABRA  Document type: Article
Article type: 解説  Country of issue: United States (USA)  Language: ENGLISH (EN)
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Marketing 
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