Art
J-GLOBAL ID：200902142576778210   Reference number：98A0597887

Determining Segmentation in Sales Response Across Consumer Purchase Behaviors.

消費者の購買行動について特売反応の細分化決定
Author (3)：
BUCKLIN R E

About BUCKLIN R E

(Univ. California, Los Angeles)

About Univ. California, Los Angeles

, 
GUPTA S

About GUPTA S

(Columbia Univ.)

About Columbia Univ.

, 
SIDDARTH S

About SIDDARTH S

(Univ. California, Los Angeles)

About Univ. California, Los Angeles


Material：
Journal of Marketing Research  (JMR)

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Volume： 35  Issue： 2  Page： 189-197  Publication year： May. 1998 
JST Material Number： E0353B  ISSN： 0022-2437  CODEN： JMKRA  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
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*consumer behavior

About consumer behavior

,...
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JST classification (1)：
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Marketing research,advertisement 
(KA06030H)

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Terms in the title (3)：
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消費者

About 消費者

, 
購買行動

About 購買行動

, 
細分化

About 細分化


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