Art
J-GLOBAL ID：200902151729538019   Reference number：99A0341828

How Advertising Works: What Do We Really Know?

広告宣伝はどのような働きがあるか 実際に何を知っているか
Author (2)：
VAKRATSAS D

About VAKRATSAS D

(London Business School)

About London Business School

, 
AMBLER T

About AMBLER T

(London Business School)

About London Business School


Material：
Journal of Marketing  (J Mark)

About Journal of Marketing


Volume： 63  Issue： 1  Page： 26-43  Publication year： Jan. 1999 
JST Material Number： D0092A  ISSN： 0022-2429  Document type： Article
Article type： 文献レビュー  Country of issue： United States (USA)  Language： ENGLISH (EN)
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*advertising

About advertising

,...
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
liking

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JST classification (1)：
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Marketing research,advertisement 
(KA06030H)

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広告宣伝

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