Art
J-GLOBAL ID：200902170264887202
Reference number：98A0857279
Psychology of Consumer Behavior. 6. Market Related to “Self-Beauty” From the View Point of Products Development.
消費者行動の心理学 6 製品関与から見た「自己の美」と関連する市場
Author (1)：
Material：
Volume：
39
Issue：
9
Page：
556-562
Publication year：
Sep. 1998
JST Material Number：
G0575A
ISSN：
0037-2072
CODEN：
SESKB9
Document type：
Article
Article type：
解説
Country of issue：
Japan (JPN)
Language：
JAPANESE (JA)
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JST classification (1)：
JST classification
Category name(code) classified by JST.
Marketing research,advertisement
Reference (8)：
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AAKER, David D. Building Strong Brands. 1996
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飽戸弘. 消費者行動の社会心理学. 1994
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KAISER, Susan B. The Social Psychology of Clothing
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LAAKSONEN, Pirjo. Consumer Involvement-Concepts and Research. 1994
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LIGHT, Larry. The Fourth Wave, Brand Loyalty Marketing. 1994
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