Art
J-GLOBAL ID：200902207478903885   Reference number：05A1023687

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

マーケティング行為のプラシーボ効果:消費者は支払っただけのものを得る
Author (3)：
SHIV Baba

About SHIV Baba

(Stanford Univ.)

About Stanford Univ.

, 
CARMON Ziv

About CARMON Ziv

(INSEAD)

About INSEAD

, 
ARIELY Dan

About ARIELY Dan

(Massachusetts Inst. Technol.)

About Massachusetts Inst. Technol.


Material：
Journal of Marketing Research  (JMR)

About Journal of Marketing Research


Volume： 42  Issue： 4  Page： 383-393  Publication year： Nov. 2005 
JST Material Number： E0353B  ISSN： 0022-2437  CODEN： JMKRA  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
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*Marketing

About Marketing

,...
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
placebo effect

About placebo effect

,...
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JST classification (2)：
JST classification
Category name(code) classified by JST.
Marketing 
(KA06020W)

About Marketing

,  Applied psychology 
(AE02000A)

About Applied psychology

Terms in the title (4)：
Terms in the title
Keywords automatically extracted from the title.
マーケティング

About マーケティング

, 
行為

About 行為

, 
プラシーボ効果

About プラシーボ効果

, 
消費者

About 消費者


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