Art

J-GLOBAL ID：200902210743489345   Reference number：08A1231929

Automobile Marketing Strategy as Seen in Advertisement Keywords

「かしこい」クルマの使い方を考える 広告キーワードにみる自動車のマーケティング戦略

Author (1)： TANIGUCHI AYAKO (筑波大 大学院システム情報工学研究科)
Material： IATSS Review (International Association of Traffic and Safety Sciences)  (国際交通安全学会誌)
Volume： 33  Issue： 3  Page： 234-243  Publication year： Oct. 30, 2008 
JST Material Number： Z0999A  ISSN： 0386-1104  Document type： Article
Article type： 解説  Country of issue： Japan (JPN)  Language： JAPANESE (JA)

Thesaurus term： *advertising ,  keyword ,  *automobile ,  marketing ,  public transportation ,  sentence ,  cluster analysis
Semi thesaurus term： catch-phrase

JST classification (2)： Automobiles and automobile industry in general  (QG01000P) ,  Marketing research,advertisement  (KA06030H)

Reference (11)：

• EVERITT, P. B. Psychological contributions to transportation. Handbook of environmental psychology. 1987, 2, 987-1008
• STEG, Linda. Car use : lust and must. Instrumental, symbolic and affective motives for car use. Transportation Research Part A. 2005, 147-162
• DITTMAR, H. The social psychology of material possessions : To have is to be. 1992
• VAN. A cross Asian country analysis in attitudes toward car and public transport. Proceedings of the 11th International Conference of Hong Kong Society for Transportation Studies, Hong Kong, 2006. 2006
• VAN. The Effect of Attitudes towards Cars and Public Transport on Behavioral Intention in Commuting Mode Choice-A Comparison across Six Asian Countries. Proceeding of 5th Regional Symposium on Infrastructure Development, Manila, 2006. 2006

Terms in the title (5)： 使い方 ,  広告 ,  キーワード ,  自動車 ,  マーケティング戦略