Art
J-GLOBAL ID：200902234108406391   Reference number：06A0403428

Licensing Effect in Consumer Choice

消費者の選択における認可効果
Author (2)：
KHAN Uzma

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(Carnegie Mellon Univ.)

About Carnegie Mellon Univ.

, 
DHAR Ravi

About DHAR Ravi

(Yale Univ.)

About Yale Univ.


Material：
Journal of Marketing Research  (JMR)

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Volume： 43  Issue： 2  Page： 259-266  Publication year： May. 2006 
JST Material Number： E0353B  ISSN： 0022-2437  CODEN： JMKRA  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
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*consumer behavior

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,...
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Thesaurus term/Semi thesaurus term
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All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
liking

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JST classification (2)：
JST classification
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Marketing research,advertisement 
(KA06030H)

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,  Applied psychology 
(AE02000A)

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消費者の選択

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認可

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