Art

J-GLOBAL ID：200902238952228658   Reference number：04A0423582

The Effects of the Timing of Commercial Breaks on the Loss of Attention

コマーシャル時間のタイミングの注意喪失への効果

Author (4)： NAGATA N (Kwansei Gakuin Univ., Sanda-shi, JPN) ,  WAKE S H (Doshisha Women’s Coll. of Liberal Arts, Kyotanabe-shi, JPN) ,  OHSUGA M (Osaka Inst. of Technol., Hirakata-shi, JPN) ,  INOKUCHI S (Hiroshima International Univ., Hiroshima-ken, JPN)
Material： IEICE Transactions on Information and Systems (Institute of Electronics, Information and Communication Engineers)  (IEICE Trans Inf Syst (Inst Electron Inf Commun Eng))
Volume： E87-D  Issue： 6  Page： 1484-1487  Publication year： Jun. 01, 2004 
JST Material Number： L1371A  ISSN： 0916-8532  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： ENGLISH (EN)

Thesaurus term： *television broadcast ,...

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JST classification (2)： Television in general  (ND12031N) ,  Psychology in general  (AE01000T)

Reference (4)：

• CM and shopping 'not concerned with each other' is 60%. 'Be' Asahi-Shimbun. 2002
• SAKAMOTO, A. Video games and violence : Controversy and research in Japan. Children in the New Media Landscape : Games, Pornography and Perceptions. 2000, 61-77
• MIYATA, Y. ed. Applied psychophysiology. New Psychophysiology. 1997, 2
• TSUTADA, H. A physiological analysis of tensity of performer and audience in interactive art. TVRSJ. 1997, 2, 2, 9-16

Terms in the title (2)： コマーシャル ,  注意