Art
J-GLOBAL ID：200902281137398355   Reference number：06A0694897

The Effect of Word of Mouth on Sales: Online Book Reviews

販売に対する口頭説明の効果:オンラインブックレビュー
Author (2)：
CHEVALIER Judith A.

About CHEVALIER Judith A.

(Yale School of Management)

About Yale School of Management

, 
MAYZLIN Dina

About MAYZLIN Dina

(Yale School of Management)

About Yale School of Management


Material：
Journal of Marketing Research  (JMR)

About Journal of Marketing Research


Volume： 43  Issue： 3  Page： 345-354  Publication year： Aug. 2006 
JST Material Number： E0353B  ISSN： 0022-2437  CODEN： JMKRA  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
Thesaurus term：
Thesaurus term/Semi thesaurus term
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All keywords is available on JDreamIII(charged).
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*Marketing

About Marketing

,...
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
*WWW

About WWW

,...
   To see more with JDream III (charged).   {{ this.onShowAbsJLink("http://jdream3.com/lp/jglobal/index.html?docNo=06A0694897&from=J-GLOBAL&jstjournalNo=E0353B") }}
JST classification (2)：
JST classification
Category name(code) classified by JST.
Marketing 
(KA06020W)

About Marketing

,  Other information processing 
(JE15050M)

About Other information processing

Terms in the title (4)：
Terms in the title
Keywords automatically extracted from the title.
販売

About 販売

, 
説明

About 説明

, 
オンライン

About オンライン

, 
ブックレビュー

About ブックレビュー


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