Art
J-GLOBAL ID:200902283931450089
Reference number:05A0007805
Research and Analysis of Tourists’ Expectation by Using Pair Comparison Method: The Case of Taiwanese Tourists
一対比較法を用いた観光客の期待度に関する調査と分析-台湾人観光客の事例-
Author (3):
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Material:
Volume:
55
Issue:
5
Page:
273-282
Publication year:
Dec. 15, 2004
JST Material Number:
F0241B
ISSN:
1342-2618
Document type:
Article
Article type:
原著論文
Country of issue:
Japan (JPN)
Language:
JAPANESE (JA)
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JST classification (2):
JST classification
Category name(code) classified by JST.
Marketing research,advertisement
, Sightseeing,recreation
Reference (18):
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平田真幸. 台湾からの北海道旅行ブームはどのように生まれたか?-デスティネーション・マーケッティングの視点からの考察-. 第5回観光に関する学術研究論文入選論文集. 2000, 1-16
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北海道経済部観光振興課編. 北海道観光入込客数調査報告書. 2000
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日本政策投資銀行北海道支店編. 北海道観光の今後の展開-「観光産業」発展のために. 2001
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KNUTSON, B. J. The Service Scoreboard : a Service Quality Measurement Tool for the Hospitality Industry. Hospitality Education and Research Journal. 1990, 14, 2, 413-420
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PARASURAMAN, A. SERVQUL : A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. 1988, 64, 1, 12-40
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