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J-GLOBAL ID:200902283931450089   Reference number:05A0007805

Research and Analysis of Tourists’ Expectation by Using Pair Comparison Method: The Case of Taiwanese Tourists

一対比較法を用いた観光客の期待度に関する調査と分析-台湾人観光客の事例-
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Volume: 55  Issue:Page: 273-282  Publication year: Dec. 15, 2004 
JST Material Number: F0241B  ISSN: 1342-2618  Document type: Article
Article type: 原著論文  Country of issue: Japan (JPN)  Language: JAPANESE (JA)
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Marketing research,advertisement  ,  Sightseeing,recreation 
Reference (18):
  • 平田真幸. 台湾からの北海道旅行ブームはどのように生まれたか?-デスティネーション・マーケッティングの視点からの考察-. 第5回観光に関する学術研究論文入選論文集. 2000, 1-16
  • 北海道経済部観光振興課編. 北海道観光入込客数調査報告書. 2000
  • 日本政策投資銀行北海道支店編. 北海道観光の今後の展開-「観光産業」発展のために. 2001
  • KNUTSON, B. J. The Service Scoreboard : a Service Quality Measurement Tool for the Hospitality Industry. Hospitality Education and Research Journal. 1990, 14, 2, 413-420
  • PARASURAMAN, A. SERVQUL : A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. 1988, 64, 1, 12-40
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