Art
J-GLOBAL ID：200902289157745338   Reference number：05A1023693

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

RFMとCLV:顧客ベースの分析に対する等価値曲線の利用
Author (3)：
FADER Peter S.

About FADER Peter S.

(Univ. Pennsylvania)

About Univ. Pennsylvania

, 
HARDIE Bruce G. S.

About HARDIE Bruce G. S.

(London Business School)

About London Business School

, 
LEE Ka Lok

About LEE Ka Lok

(Catalina Health Resource)

About Catalina Health Resource


Material：
Journal of Marketing Research  (JMR)

About Journal of Marketing Research


Volume： 42  Issue： 4  Page： 415-430  Publication year： Nov. 2005 
JST Material Number： E0353B  ISSN： 0022-2437  CODEN： JMKRA  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
Thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
*buying behavior

About buying behavior

,...
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
RFM

About RFM

,...
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JST classification (2)：
JST classification
Category name(code) classified by JST.
Marketing research,advertisement 
(KA06030H)

About Marketing research,advertisement

,  Other methods of operations research 
(KA03070E)

About Other methods of operations research

Terms in the title (4)：
Terms in the title
Keywords automatically extracted from the title.
顧客

About 顧客

, 
分析

About 分析

, 
等価

About 等価

, 
曲線

About 曲線


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