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J-GLOBAL ID：200902291398444775   Reference number：03A0679512

ブランド価値のモデル化に向けて 特集にあたって

Author (2)：
KATAHIRA HIDEKI

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(東大)

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, 
ABE MAKOTO

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(東大)

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Material：
オペレーションズ・リサーチ

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Volume： 48  Issue： 10  Page： 714-718  Publication year： Oct. 01, 2003 
JST Material Number： F0251A  ISSN： 0030-3674  CODEN： OPREA  Document type： Article
Article type： 解説  Country of issue： Japan (JPN)  Language： JAPANESE (JA)
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Marketing

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Thesaurus term/Semi thesaurus term
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All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
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Marketing research,advertisement 
(KA06030H)

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ブランド

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, 
価値

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, 
モデル化

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