Research Project code：9800001844
Update date：Mar. 30, 2007
Changing process of consumers' perceived value.
1984 - 1999
Research field (1)：
Influences of commercial products, differentiation of services, development of business diversification promoted by private firms, administrative guidance on appliance prices by official organizations, etc., on the value perceived by consumers are studied. In other words, we are adding a user- or demand-based theory to the conventional price determining theory that has been based on the product supply side in order to systematize the modern price determining theory.
, feeling of value
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