J-GLOBAL ID:200904007643501132  Research Project code:9800001844 Update date:Mar. 30, 2007

Changing process of consumers' perceived value.

Study period:1984 - 1999
Research field (1): Commerce
Research overview:
Influences of commercial products, differentiation of services, development of business diversification promoted by private firms, administrative guidance on appliance prices by official organizations, etc., on the value perceived by consumers are studied. In other words, we are adding a user- or demand-based theory to the conventional price determining theory that has been based on the product supply side in order to systematize the modern price determining theory.
Keywords (4):
pricing ,  feeling of value ,  consumer ,  recognition
Research program: Ordinary Research

Return to Previous Page