J-GLOBAL ID:200904099664245960  Research Project code:9800039136 Update date:Dec. 15, 2003

Evaluation and development of towel goods

Study period:1996 - 1997
Organization (1):
Investigating Researcher (3):
Research overview:
Development of new towel goods is stagnated for lack of method to evaluate taking consumer's needs into consideration. The purpose of this work is to examine feeling of towel for use, and to support development of new towel goods which make an appeal to consumer's sense.
Keywords (4):
towel ,  demand ,  consumer ,  product
Research program: Ordinary Research
Research budget: 1996: \350,000

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