Rchr
J-GLOBAL ID：201001096049505562
Update date: Jan. 31, 2024
Yoshie Nagashima
ナガシマ ヨシエ | Yoshie Nagashima
Affiliation and department：
Research field (1)：
Business administration
Research keywords (4)：
国際経営論
, 国際マーケティング論
, 異文化マネジメント
, 多国籍企業・銀行論
Research theme for competitive and other funds (2)：
- 2019 - 2023 Internationalization Process of Japan's Service Businesses: Focusing on Emerging Markets
- 2014 - 2016 Traits of Indian Middle Class Consumers and Implications for Japanese Business Firms
Papers (26)：
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Nagashima, Naoki, Yoshie. Understanding Consumers in the Emerging Markets- Comparative Study of India and Japan -. 2018
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Nagashima, Naoki, Yoshie. Proceedings of The 60th Annual Meeting of the Academy of International Business 2018 Academy of International Business. 2018
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Nagashima, Naoki, Yoshie. Backgrounds of Irresolute Entry Decision. Proceedings of 2018 AJBS Annual Conference The Association of Japanese Business Studies. 2018
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長島直樹, 長島芳枝. 新興国進出に関する意思決定プロセスの再考. 経営学論集 日本経営学会編. 2018. 第88集. (31)1-(31)9
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Nagashima, Naoki, Yoshie. New Market Entry to India and Vietnam: Decision-making by Japanese Service Businesses. Journal of Advancements in Applied Business Research. 2017. VI. 3. 5-16
ｍore...
Books (2)：
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マネジメント力の養成
財経詳報社 2016
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多国籍金融機関のリテール戦略
蒼天社出版 2009
Lectures and oral presentations (15)：
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Understanding Consumers in the Emerging Markets- Comparative Study of India and Japan -
(国際ビジネス研究学会第25回全国大会 2018)
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A Thought on Foreign Market Entry Processes
(The 60th Annual Meeting of the Academy of International Business 2018)
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Backgrounds of Irresolute Entry Decision
(2018 AJBS Annual Conference 2018)
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日本のサービス企業による新興国進出と消費者理解の試み
(日本経営学会第91回大会 2017)
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New Market Entry to India and Vietnam
(International Multidisciplinary Academic Conference 2017)
ｍore...
Professional career (2)：
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