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J-GLOBAL ID:201002074160107835   Reference number:75A0087900

Marketing as an organized behavioral system of exchange.

取引の組織行動システムとしてのマーケティング
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Volume: 38  Issue:Page: 77-81  Publication year: 1974 
JST Material Number: D0092A  ISSN: 0022-2429  Document type: Article
Article type: 解説  Country of issue: United States (USA)  Language: ENGLISH (EN)
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