Rchr
J-GLOBAL ID：201101064319317559
Update date: Apr. 13, 2024
Omori Hirofumi
オオモリ ヒロフミ | Omori Hirofumi
Affiliation and department：
Job title：
Professor
Research field (2)：
Commerce
, Business administration
Research keywords (6)：
marketing
, consumer behavior
, place-based brand
, place-based branding
, Value Co-creation
, Business data analysis
Research theme for competitive and other funds (1)：
- 経営組織、経営戦略、経営管理、地域経済、科学技術振興
Papers (30)：
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Hirofumi Omori. Consideration of clues and strategies for mobilizing young people to participate in satoyama conservation activities: Focusing on the “fun” feelings that arose in participants in satoyama exploration activities and their factors. 2024. 22. 31-44
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Hirofumi Omori. Why does that satoyama community attract people?-The "Kurasawa Satoyama Lover's Group": Focusing on the Ingenuity of the Secretariat and the Positive Emotions of the Participants. 2023. 12. 140-147
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Hirofumi Omori. Marketing strategy to pursue well-being of Satoyama user. 2023. 20. 15-38
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Hirofumi Omori. The process of forming relationships between Satoyama and people : Expectations for regional revitalization through Satoyama experience. 2022. 18. 45-64
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Hirofumi Omori. Transforming customer experience through the customer journey: How can we generate interest in craft beer among young people?. 2022. 18. 25-44
ｍore...
MISC (9)：
Books (11)：
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地方創生: デジタルで救う地域社会・経済
中央経済社 2023 ISBN:9784502457319
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Experience and Place Branding
Chikura Shobo Co.,Ltd. 2020 ISBN:9784805112038
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Text mining as a management strategy : utilizing artificial intelligence
Chuokeizai-sha holding, inc. 2019 ISBN:9784502318115
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Development of marketing theory and practice
Soseisha Co.,Ltd. 2018 ISBN:9784794425188
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Creation of innovation ideas based on on-site observation
Sankeisha Co.,Ltd. 2015 ISBN:4864874212
ｍore...
Lectures and oral presentations (11)：
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Why does that satoyama community attract people? -Focusing on the ingenuity of the secretariat and the positive emotions of the participants in the "Kurasawa Satoyama Lover's Group".
(2023)
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How can we mobilize more people for community activities ? : Suggestions from environmental and social psychology and expectations for digital technology
(2022)
-
Transformation of philosophies of national land and regional policies and characteristics of institutional frameworks for regional revitalization
(2022)
-
Quantitative analysis of place-based branding by Japanese craft breweries
(Japan Marketing Conference 2021 2021)
-
Issues of COVID-19 measures in Japan from the viewpoint of social marketing principles, concepts and techniques
(Japan Marketing Academy Conference Proceedings vol.9(2020) 2020)
ｍore...
Education (3)：
- - 2014 Saitama University Graduate School of Economic Science Doctor's Program
- - 1992 Hokkaido University Graduate School of Agriculture Master's Program of Agricultural Economics
- - 1990 Hokkaido University Scoool of Agriculture Agricultural Economics
Professional career (2)：
- Ph.D (Saitama University)
- Master of Agriculture (Hokkaido University)
Work history (5)：
- 2024/04 - 現在 Nihon University College of Economics Professor
- 2018/04 - 2024/03 Meisei University School of Business Adminstration Professor
- 2016/04 - 2018/03 Mieisei University School of Business Adminstration Associate Professor
- 2015/04 - 2016/03 Seisen Jogakuin College International Communication Associate Professor
- 1992/04 - 2015/03 Nomura Research Institute,Ltd. Senior Consultant
Awards (1)：
- 2014/01 - IEICE Natural Language Understanding and Models of Communication Best Paper Award Discovery of knowledge about the recognition structure of corporate issues and actual behavior in the electronics industry : combination of theory of structuring knowledge and text mining
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