Art

J-GLOBAL ID：201102209715231553   Reference number：11A1788118

A Personalized Booth Recommendation using Bayesian Networks in Ubiquitous Exhibition

ユビキタス展示会におけるBayesネットワークを用いた個別化ブース推薦

Author (3)： CHOI Il Young (Kyung Hee Univ., Seoul, KOR) ,  KIM Hyea Kyeong (Kyung Hee Univ., Seoul, KOR) ,  KIM Jae Kyeong (Kyung Hee Univ., Seoul, KOR)
Material： Information (Koganei)
Volume： 14  Issue： 9  Page： 2973-2989  Publication year： Sep. 2011 
JST Material Number： L7416A  ISSN： 1343-4500  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： ENGLISH (EN)

Thesaurus term： ubiquitous computing ,  *Bayes estimation ,  *information service ,  preference ,  customer satisfaction ,  information collection ,  methodology ,  *Marketing ,  Privacy ,  fair ,  consumer behavior
Semi thesaurus term： Bayes network ,  recommendation system ,  cooperative filtering

JST classification (2)： Artificial intelligence  (JE08000Z) ,  Marketing  (KA06020W)

Reference (25)：

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• [2] Balabanovic, M., and Shoham, Y. Fab: Content-based collaborative recommendation, Communications of the ACM 40:3(1997), 66-72.
• [3] Basu, C., Hirsh, H. and Cohen, W. Recommendation as classification: using social and content-based information in recommendation. Proceedings of the 15th National Conference on Artificial Intelligence (1998), 714-720.
• [4] Browning, J.M., and Adams, R.J. Trade shows: an effective promotional tool for the small industrial business. Journal of Small Business Management, 26:4(1988), 31-36.
• [5] Chen, Y.H., and George, E.I. A bayesian model for collaborative filtering. Proceedings of the Seventh International Workshop on Artificial Intelligence and Statistics (1999).

Terms in the title (4)： ユビキタス ,  展示会 ,  Bayesネットワーク ,  推薦