Rchr
J-GLOBAL ID：201201035586688946   Update date: Feb. 29, 2024

Isono Makoto

イソノ マコト | Isono Makoto
Affiliation and department：
Tottori University of Environmental Studies Faculty of Business AdministrationDepartment of Business Administration

About Tottori University of Environmental Studies Faculty of Business AdministrationDepartment of Business Administration


Homepage URL  (1)： http://kaken.nii.ac.jp/d/r/50550050.ja.html
Research field  (3)： Design ,  Commerce ,  Business administration
Research keywords  (6)： 新製品開発 ,  デザイン ,  経営学 ,  創造性 ,  コンセプト ,  アイデア
Research theme for competitive and other funds  (7)：
  • 2023 - 2028 アイデア開発者が自らの創造性発揮を動機づける過程と要件
  • 2018 - 2021 Visioning-Driven Idea Development
  • 2015 - 2018 The Use of Imagination in New Product Idea Development
  • 2013 - 2016 Eco-system Services from Agricultural landscape Aso-its bases, economic evaluation and supporting systems
  • 2012 - 2014 Market Opportunity Identification Using Creative visualisation
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Papers (20)：
  • ISONO Makoto, TAKAHASHI Kayo. The Use of Conceptual Combination and Analogy and Their Relationship in Creative Idea Development. Bulletin of Japanese Society for the Science of Design. 2023. 69. 4. 4_29-4_38
  • ISONO Makoto, TAKAHASHI Kayo. Effective Vision Imagination in Visioning-Driven Idea Generation. Bulletin of Japanese Society for the Science of Design. 2022. 68. 3. 3_63-3_72
  • 磯野 誠. バックキャスティングにおけるビジョンの質と創造性発揮の動機づけとの関係. 地域イノベーション研究 = Regional innovation research. 2021. 9. 26-32
  • Isono, Makoto. The Cognitive Process of Visioning-Driven Idea Generation. Bulletin of JSSD. 2020. 67. 2. 1-10
  • Isono, Makoto. Branding for Municipality. 2020. 108. 11-16
ｍore...
MISC (9)：
  • イソノ マコト. 伝統工芸産業を構成する事業者の経営とその技術継承. 2021. 17. 213-231
  • 磯野誠. 中山間地域住民にとっての買い物の意義. 第7回北陸地域政策研究フォーラム. 2017
  • Makoto Isono. The Relationship Between Customers' Flow Experience, Their Delight and Satisfaction. 2016. 32-35
  • OKADA Sarii, CHONG Hon Shvan, KIMATA Nobuyuki, ISONO Makoto. Preservation and Promotion of Arts Activities in Tottori Prefecture(Part.2)Problems in each Field and Common Subjects. Proceedings of annual research meeting Chugoku Chapter, Architectural Institute of Japan (AIJ). 2016. 39. 745-748
  • Makoto Isono. The Effects of the Use of Imagination in the New Product Idea Development. Japan Society of Marketing & Distribution The 65th Conference. 2015. 193-195
ｍore...
Books (5)：
  • Thinking That Makes Ideas; Applying Creative Cognition to The New Product/Service Development
    Nakanishiya 2024 ISBN:4779517982
  • サービスデザインの発想法 : アイデアをうみだす17のメソッド
    オーム社 2022 ISBN:9784274227813
  • Introduction to business studies for regional revitalization
    2019 ISBN:9784866111506
  • The Role of Design in The New Product Concept Development
    Maruzen Publishing 2014
  • アイデアの意図と魅力を考える
    ふくろう出版 2013
Professional career (1)：
  • 博士(商学) (神戸大学)
Work history (7)：
  • 2016/04 - 現在 Tottori University of Environmental Studies Faculty of Business Administration Professor
  • 2012/04 - 2016/03 Tottori University of Environmental Studies Faculty of Business Administration Associate Professor
  • 2009/10 - 2012/03 Kyushu Kyoritsu University Faculty of Economics
  • 2009/02 - 2012/01 Graduate School of Kobe University Research Fellow
  • 2000/02 - 2009/06 Procter & Gamble Far East Inc
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Awards (1)：
  • 2023/11 - Japanese Society for the Science of Design The Best Paper of the Year The Use of Conceptual Combination and Analogy and Their Relationship in Creative Idea Development
Association Membership(s) (3)：
Japanese Society for the Science of Design ,  JAPAN ASSOCIATION FOR CONSUMER STUDIES ,  JAPAN SOCIETY OF MARKETING & DISTRIBUTION
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