Rchr
J-GLOBAL ID:201301007749302874
Update date: Oct. 06, 2024
Jaewoo Park
パクゼウ | Jaewoo Park
Affiliation and department:
Research field (1):
Commerce
Research keywords (5):
センサリー・マーケティング
, 感覚マーケティング
, 消費者心理
, 消費者行動
, マーケティング
Research theme for competitive and other funds (10):
- 2019 - 2024 消費者行動における知覚バイアスの発生とその影響に関する体系的研究
- 2020 - 2023 ジェンダー差が消費者行動に与える影響の体系的研究
- 2019 - 2023 感覚マーケティングに対する企業視点と消費者視点からの包括的検討
- 2019 - 2022 A Study on Building Brand Trust Through Visual Communication
- 2019 - 2021 文化的価値観と購買意思決定に関する日本、韓国、中国消費者の 国際比較研究
- 2016 - 2020 The Influence of Aesthetics on Product Evaluation
- 2014 - 2017 Consumers' Luxury Perception and Product Design
- 2015 - 2016 ブランド・マネジメントにおけるデザインの役割についての包括的検討(研究分担者)
- 2009 - 2010 ブランドネームの発音を起点とするブランド要素間の整合性が広告態度およびブランド態度に及ぼす影響
- 2008 - 2009 ブランドにおける地域イメージの効果とブランド・コミュニケーションに関する研究
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Papers (53):
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Barbara Kobuszewki Volles, Jaewoo Park, Anneleen Van Kerckhove, Maggie Geuens. How and when do virtual influencers positively affect consumer responses to endorsed brands?. Journal of Business Research. 2024. 183. 114863-114863
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Zining Wang, Jaewoo Park. Does personality make a difference? Exploring the connections between the big five personality traits and entomophagy among Japanese consumers. Food Quality and Preference. 2024
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Rajat Roy, Taku Togawa, Jaewoo Park, Hiroaki Ishii, Vik Naidoo. The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing. Journal of Business Research. 2024. 182. 114797-114797
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Kosuke Motoki, Ayana Bunya, Jaewoo Park, Carlos Velasco. Decoding the meaning of alternative proteins: Connotations and music-matching. Food Quality and Preference. 2024. 105117-105117
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Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence. Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding. Journal of Destination Marketing & Management. 2023. 30. 100815-100815
more...
MISC (1):
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Layout of Pictures in Destination and Hotel Advertisements and Consumers' Psychological Distance. 2019. 34. 65-68
Books (6):
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マーケティングの力: 最重要概念・理論枠組み集 (単行本)
有斐閣 2023 ISBN:4641166137
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意匠性を高める顔料技術
サイエンス&テクノロジー 2021
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1からの消費者行動
碩学舎,中央経済グループパブリッシング (発売) 2016 ISBN:9784502161513
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ソロモン消費者行動論
丸善出版 2015 ISBN:9784621088777
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商品開発
実教出版 2014 ISBN:9784407203073
more...
Lectures and oral presentations (61):
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Do consumers genuinely perceive insect-based foods as healthier and more sustainable? The role of information provision
(11th Conference on Sensory and Consumer Research 2024)
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Exploring consumer responses to sustainable luxury products made of leather alternatives
(Global Fashion Management Conference 2024 (Milan, Italy) 2024)
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Spending more or spending less: How friends’ expenditures influence our consumption intentions in the context of companion shopping
(Asia-Pacific Assciation for Consumer Research Conference (Bali, Indonesia) 2024)
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It looks work better: Embedding a posture silhouette in medicine packages to increase purchase intention
(Association for Consumer Research, Annual Conference (Seattle, USA) 2023)
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Male or female: the effect of human face presence on consumers’ responses to the advertised insect food
(15th Pangborn Sensory Science Symposium (Nantes, France) 2023)
more...
Education (2):
- 2002 - 2005 一橋大学大学院 商学研究科 博士後期課程(市場専攻)
- 2000 - 2002 一橋大学大学院 商学研究科 博士前期課程(市場専攻)
Professional career (1):
Work history (8):
- 2021/04 - 現在 Chuo University Faculty of Commerce Department of Marketing and Trade Professor of Marketing
- 2018/04 - 2021/03 Musashi University Faculty of Economics
- 2016/04 - 2018/03 Chiba University of Commerce Faculty of Commerce and Economics
- 2010/04 - 2016/03 Chiba University of Commerce Faculty of Commerce and Economics
- 2014/04 - 2015/03 University of Oxford
- 2008/04 - 2010/03 Chiba University of Commerce Faculty of Commerce and Economics
- 2006/04 - 2008/03 Kobe International University Faculty of Economics
- 2005/04 - 2006/03 一橋大学大学院 商学研究科 ジュニアフェロー
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Awards (2):
- 2020/08 - 日本商品学会 日本商品学会賞 奨励賞
- 2005/11 - 日本消費者行動研究学会 JACS-SPSS論文プロポーザル賞 優秀賞
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