Rchr
J-GLOBAL ID:201301058072265881   Update date: Sep. 01, 2020

Watanabe Yoshiaki

ワタナベ ヨシアキ | Watanabe Yoshiaki
Affiliation and department:
Research field  (1): Commerce
Research keywords  (3): Value Co-creation ,  New Product Development ,  Downstream
Research theme for competitive and other funds  (1):
  • 2015 - 2018 価値共創概念に基づくマーケティング・モデルの構築
Papers (14):
  • Yoshiaki Watanabe. Value Co-Creation in Business-to-Business and Business-to-Consumer Service Relationships. Journal of Relationship Marketing. 2020. 19. 3. 203-228
  • Yoshiaki Watanabe. Value Co-creation in Corporate Finance. Chikura Publishing. 2017
  • Remy Magnier-Watanabe, Yoshiaki Watanabe, Olivier Aba, Harald Herrig. Global virtual teams’ education: experiential learning in the classroom. On the Horizon. 2017. 25. 4. 267-285
  • Yoshiaki Watanabe. Design for Downstream: Integrating R&D and Downstream Opportunities. Journal of Strategic Management Studies. 2017. 9. 1. 47-58
  • 渡部 吉昭. 企業間サービス取引における リレーションシップ・マーケティングの有効性に関する研究. 嘉悦大学博士後期課程 指導:嶋口充輝教授. 2016
more...
Books (6):
  • Value Co-creation in Corporate Finance
    2017
  • グループ経営に緊張感を呼び戻せ
    戦略経営コンセプトブック2003 東洋経済新報社 2002
  • 現場の現場による現場のためのブランド戦略
    戦略経営コンセプトブック2003 東洋経済新報社 2002
  • 製造業が金融事業を拡大する
    戦略経営コンセプトブック2003 東洋経済新報社 2002
  • コーポレート・インキュベーション成功の鍵
    戦略経営コンセプトブック2002 東洋経済新報社 2001
more...
Lectures and oral presentations  (8):
  • Value Co-Creation from B2B and B2C Service Contexts
    (日本経営学会 第92回大会 2018)
  • Design for Downstream to Integrate R&D and Downstream Opportunities
    (日本経営学会 第91回大会 2017)
  • Exploring Value Co-Creation in both B2B and B2C environments
    (国際戦略経営研究学会第9回全国大会 2016)
  • A Conceptual Framework for Downstream Business Strategy
    (日本経営学会 第89回大会 2015)
  • Co-Creation of Value, Switching Costs, and Customer Share from A Business-To-Business Service Context
    (2014)
more...
Education (3):
  • 2013 - 2016 Kaetsu University
  • 1990 - 1992 Darden Graduate School of Business Administration MBA
  • 1981 - 1986 Osaka University
Work history (6):
  • 2015 - 現在 Bunkyo Gakuin University Professor
  • 2013 - 2015 University of Tsukuba MBA-IB Associate Professor
  • 2006 - 2012 SWIFT Japan Ltd. Representative Director
  • 1992 - 2005 Booz Allen Hamilton Management Consulting Director
  • 1990 - 1992 Darden Graduate School of Business Administration, University of Virginia MBA MBA student
Show all
Association Membership(s) (5):
Academy of Management ,  American Marketing Association ,  JAPAN SOCIETY OF MARKETING & DISTRIBUTION ,  THE INTERNATIONAL ACADEMY OF STRATEGIC MANAGEMENT ,  Japan Academy OF Business Administration
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