J-GLOBAL ID:201301059648951421   Update date: Sep. 01, 2020

Mariko Morimoto

モリモト マリコ | Mariko Morimoto
Affiliation and department:
Research field  (1): Commerce
Research keywords  (1): Marketing Communication, Consumer Behavior, Consumer Privacy
Papers (23):
  • Mariko Morimoto. Advertising Education in Japan: Challenges in the Age of Globalization. Journal of Advertising Education. 2019
  • Mariko Morimoto. Congruence and celebrity endorser credibility in Japanese OTC drug advertising. International Journal of Pharmaceutical and Healthcare Marketing. 2018. 12. 234-250
  • Mariko Morimoto. Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites. Journal of Promotion Management. 2017. 23. 4. 575-591
  • Morimoto Mariko. Examining Information Contents and Ad Appeals in Japanese Over-the-Counter Drug Advertising. International Journal of Communication and Health. 2017. 11. 1. 20-30
  • Mariko Morimoto. Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising. Digital Advertising: Theory and Research, Third Edition. 2017. 110-123
Education (2):
  • 2001 - 2005 Michigan State Univ. Mass Media
  • 1995 - 1997 Boston University Mass Communication
Professional career (3):
  • B.A in Public Communication (The American University)
  • M.S. in Mass Communication (Boston University)
  • Ph.D. in Mass Media (Michigan State University)
Work history (3):
  • 2019/04 - 現在 Waseda University School of International Liberal Studies Professor
  • 2017/04 - 2019/03 Waseda University School of International Liberal Studies Associate Professor
  • 2012/09 - 2017/03 Sophia University Faculty of Liberal Arts, Department of Liberal Arts Associate Professor
Association Membership(s) (2):
American Academy of Advertising ,  Association for Education in Journalism and Mass Communication
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