J-GLOBAL ID:201301059648951421   Update date: Feb. 25, 2024

Mariko Morimoto

モリモト マリコ | Mariko Morimoto
Affiliation and department:
Job title: Professor
Research field  (1): Commerce
Research keywords  (1): Marketing Communication, Consumer Behavior, Consumer Privacy
Research theme for competitive and other funds  (4):
  • 2023 - 2026 健康医療アプリ受容傾向の先行要因について:信頼性とプライバシー理論からの探究
  • 2020 - 2023 The theoretical advancement of the relationship between consumers' privacy paradox and self-disclosure
  • 2017 - 2020 Personalized advertising and psychological reactance: An approach from privacy perspectives
  • 2014 - 2017 Celebrity Endorsers in OTC Drug Advertising in Japan: From the Source Credibility Perspective
Papers (27):
  • Mariko Morimoto. The Association between Brand Trust, Familiarity and Personal Information Disclosure: A Case of Japanese Consumers. Journal of Promotion Management. 2023. 1-30
  • Mariko Morimoto. The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns. Journal of International Consumer Marketing. 2022. 1-15
  • Mariko Morimoto. Consumers' information control and privacy concerns in personalised social media advertising. International Journal of Internet Marketing and Advertising. 2022. 17. 3/4. 325-325
  • Mariko Morimoto. Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge. International Journal of Advertising. 2021. 40. 3. 431-451
  • Mariko Morimoto. Advertising Education in Japan: Challenges in the Age of Globalization. Journal of Advertising Education. 2019. 23. 2. 144-150
Lectures and oral presentations  (5):
  • Cultural Influence on Online Personal Information Disclosure: A Case of Japanese Consumers
    (73rd annual conference of the International Communication Association 2023)
  • Social Media Advertising and Consumers’ Online Privacy Concerns in Japan: The Case of Personalized Advertising
    (Transforming Advertising in the New Media Landscape: Perspectives for Asia Pacific, Nanyang Technological University 2019)
  • Celebrity Endorsement in OTC Drug Advertising in Japan: The Relationship between Congruency and Perceived Endorser Credibility
    (2018 Conference of the American Academy of Advertising 2018)
  • Examining Ad Appeals in Over-the-Counter Drug Advertising in Japan
    (Annual Conventions of the Association for Education in Journalism and Mass Communication 2016)
  • Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites
    (2016 Conference of the American Academy of Advertising 2016)
Education (3):
  • 2001 - 2005 Michigan State Univ. College of Communication Arts & Science Mass Media Ph.D. Program
  • 1995 - 1997 Boston University School of Communication Mass Communication
  • 1991 - 1995 The American University School of Communication Public Communication
Professional career (3):
  • B.A in Public Communication (The American University)
  • M.S. in Mass Communication (Boston University)
  • Ph.D. in Mass Media (Michigan State University)
Work history (5):
  • 2019/04 - 現在 Waseda University School of International Liberal Studies Professor
  • 2017/04 - 2019/03 Waseda University School of International Liberal Studies Associate Professor
  • 2012/09 - 2017/03 Sophia University Faculty of Liberal Arts, Department of Liberal Arts Associate Professor
  • 2010/09 - 2012/08 Emerson College Assistant Professor
  • 2005/08 - 2010/08 University of Georgia Assistant Professor
Association Membership(s) (4):
International Communication Association ,  American Academy of Advertising ,  Association for Education in Journalism and Mass Communication ,  日本マーケティング学会
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