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J-GLOBAL ID:201302204023537973   Reference number:13A0695617

Analysis and Control Simulation of Customer Behavior in Kinosaki Hot Spring Area based on Societal Attractor Theory

Societal Attractor理論に基づく城崎温泉回遊行動の分析と介入予測
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Volume:Issue:Page: 61-68  Publication year: Jul. 01, 2012 
JST Material Number: F1022A  ISSN: 2185-6796  Document type: Article
Article type: 原著論文  Country of issue: Japan (JPN)  Language: JAPANESE (JA)
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Marketing research,advertisement 
Reference (9):
  • [1]内藤編:サービス工学入門,東京大学出版(2008).
  • [21内藤:サービス産業生産性向上入門一実例でよくわかる!,日刊工業新聞社(2010).
  • [3]内藤:「最強のサービス」の教科書,講談社(2010).
  • [4]内藤:「売れない時代」の新・集客戦略一コスト削減に向けた顧客モチベーション・マーケティング,東洋経済新報社(2011).
  • [5]内藤・北島:サービス生産性革新、「サービス工学の方法と実践」、朝倉書店(2012)
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