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J-GLOBAL ID:201402204005911342   Reference number:14A0392995

Relationship between Kansei Evaluation and Pricing Decision to Kyo-Yuzen-Zome with Different Pastes

異なる糊を使用した京友禅染における感性評価と価格設定との関係
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Volume: 13  Issue:Page: 299-305 (J-STAGE)  Publication year: 2014 
JST Material Number: U0400A  ISSN: 1884-5258  Document type: Article
Article type: 原著論文  Country of issue: Japan (JPN)  Language: ENGLISH (EN)
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Marketing research,advertisement  ,  Applied psychology 
Reference (8):
  • [1] 京友禅協同組合連合会:京友禅・京小紋生産量調査,2012.
  • [2] 矢野経済研究所:きもの産業白書,2009.
  • [3] 手描友禅染技術・技法調査委員会:手描友禅染の技術と技法,京都市染織試験場,pp.67-100,1984.
  • [4] 古川貴士:異なる糊を使用した京友禅染の構造と感性評価の関係,第56回日本学術会議材料工学連合講演会講演論文集,pp.295-296,2012.
  • [5] 経済産業省:生活者の感性価値と価格プレミアムに関する意識調査,2006.
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