Art

J-GLOBAL ID：201402211640925798   Reference number：14A0542960

動的ジョイント・スペース・マップ

Author (1)： HASEGAWA SHOHEI
Material： マーケティング・サイエンス  (Journal of Marketing Science)
Volume： 21  Issue： 1  Page： 61-79 (J-STAGE)  Publication year： 2013 
JST Material Number： F1306A  ISSN： 2187-4220  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： JAPANESE (JA)

Thesaurus term： market structure ,  *brand ,  *Marketing ,  market strategy ,  model ,  selection problem ,  purchasing ,  *data analysis ,  *consumer oriented ,  consumer ,  POS system ,  alternative model ,  management strategy

JST classification (1)： Marketing research,advertisement  (KA06030H)

Reference (20)：

• Bhat, C.R( 2005),“ A multiple discrete-continuous extreme value model: formulation and application to discretionary time-use decisions,” Transportation Research. Part B,39, 679-707.
• Bhat, C.R( 2008),“ The multiple discrete-continuous extreme value( MDCEV) model: Role of utility function parameters, identification considerarions,and model extensions,” Transportation Research. Part B,42, 274-303.
• Carter, C.K. and R. Kohn( 1994)“ On Gibbs sampling for state space models,” Biometrika, 81, 541-553.
• Chintagunta, P.K( 1994)“ Heterogeneous Logit Model Implications for Brand Positioning,” Journal of Marketing Research, 32, 304-311.
• Chintagunta, P.K and H.S. Nair( 2011)“ Discrete-Choice Models of Consumer Demand in Marketing,” Marketing Science, 30, 6, 977-996

Terms in the title (2)： スペース ,  マップ