Art
J-GLOBAL ID：201402227941135826   Reference number：14A0567279

物語広告による感情の喚起は広告効果にどのように結びつくのか?

Author (1)：
SHIMOMURA NAOKI

About SHIMOMURA NAOKI

(北海学園大)

About 北海学園大


Material：
北海学園大学経営論集  (Journal of Business Administration. Hokkai-Gakuen University)

About 北海学園大学経営論集


Volume： 11  Issue： 4  Page： 195-215  Publication year： Mar. 25, 2014 
JST Material Number： L5334A  ISSN： 1348-6047  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： JAPANESE (JA)
Thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
*advertising

About advertising

, 
method

About method

, 
*feeling (psychology)

About feeling (psychology)

, 
consumer

About consumer

, 
*advertising effectiveness

About advertising effectiveness

, 
brand

About brand


Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
Empathy

About Empathy

, 
*物語広告

About 物語広告

, 
story-like method

About story-like method


JST classification (1)：
JST classification
Category name(code) classified by JST.
Marketing research,advertisement 
(KA06030H)

About Marketing research,advertisement

Terms in the title (4)：
Terms in the title
Keywords automatically extracted from the title.
物語

About 物語

, 
広告

About 広告

, 
感情

About 感情

, 
広告効果

About 広告効果


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