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J-GLOBAL ID：201502232195530456   Reference number：15A0127433

Comprehensive Analysis of the Occurrence Mechanisms of the Compromise and Attraction Effects in Multi-Attribute Decision Making: An Experimental Examination Using a Physiological Index and Eye Tracking

多属性意思決定における妥協効果と魅力効果の生起機序に関する包括的分析:生理学的指標と眼球運動測定に基づく実験的検討

Author (2)： CHIBA ITSUKI (Rikkyo Univ.) ,  TSUZUKI TAKASHI (Rikkyo Univ.)
Material： 認知科学  (Bulletin of the Japanese Cognitive Science Society)
Volume： 21  Issue： 4  Page： 451-467  Publication year： Dec. 01, 2014 
JST Material Number： L4140A  ISSN： 1341-7924  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： JAPANESE (JA)

Thesaurus term： neuropsychological test ,...
Semi thesaurus term： saccade ,...

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JST classification (2)： Applied psychology  (AE02000A) ,  Biometry  (EL03020C)

Reference (46)：

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• Dhar, R., & Simonson, I. (2003). The effect of forced choice on choice. Journal of Marketing Research, 45, 146-160.

Terms in the title (9)： 多属性意思決定 ,  妥協 ,  魅力 ,  生起 ,  分析 ,  生理学 ,  指標 ,  眼球運動 ,  実験