Art
J-GLOBAL ID：201602216282433206   Reference number：16A0106801

A Method for Creating Package Images that Reflect Consumer Taste Impressions

消費者の味覚印象を反映するパッケージ画像の作成方法
Author (3)：
UENO Taichi

About UENO Taichi

(Coll. of Sci. and Engineering, Aoyama Gakuin Univ.)

About Coll. of Sci. and Engineering, Aoyama Gakuin Univ.

, 
KAJIYAMA Tomoko

About KAJIYAMA Tomoko

(Coll. of Sci. and Engineering, Aoyama Gakuin Univ.)

About Coll. of Sci. and Engineering, Aoyama Gakuin Univ.

, 
OUCHI Noritomo

About OUCHI Noritomo

(Coll. of Sci. and Engineering, Aoyama Gakuin Univ.)

About Coll. of Sci. and Engineering, Aoyama Gakuin Univ.


Material：
IEICE Transactions on Information and Systems (Web)  (IEICE Trans Inf Syst (Web))

About IEICE Transactions on Information and Systems (Web)


Volume： E99.D  Issue： 1  Page： 102-110 (J-STAGE)  Publication year： 2016 
JST Material Number： U0469A  ISSN： 1745-1361  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： ENGLISH (EN)
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*wrapping

About wrapping

,...
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JST classification (3)：
JST classification
Category name(code) classified by JST.
Graphic and image processing in general 
(JE04010I)

About Graphic and image processing in general

,  Marketing research,advertisement 
(KA06030H)

About Marketing research,advertisement

,  Applied psychology 
(AE02000A)

About Applied psychology

Reference (27)：
  • [1] J. Pilditch, The Silent Salesman, London Business Publications Ltd., 1961.
  • [2] N. Urushibara, Why do people buy something in corner stores?, Mynavi Shinsho, Mynavi Publishing Corporation, 2008.
  • [3] K. Ikeda, “Cardinal rules of store operation and product development in the corner store,” Shogyokai, 2006.
  • [4] Japan Soft Drink Association, “Statistical information,” http://www.j-sda.or.jp/statistically-information/stati01.php, accessed March 29, 2015.
  • [5] D.P. Bennett, “Dictionary of Marketing Terms,” 2nd ed., NTC Business Books, 1995.
ｍore...
Terms in the title (4)：
Terms in the title
Keywords automatically extracted from the title.
消費者

About 消費者

, 
味覚

About 味覚

, 
印象

About 印象

, 
パッケージ

About パッケージ


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