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J-GLOBAL ID:201702249068831825   Reference number:17A0250259

The Survival of Market Orientation through Artificial Selection

人為淘汰による市場オリエンテーションの存続
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Volume: 15  Issue:Page: 273-284(J-STAGE)  Publication year: 2016 
JST Material Number: U0460A  ISSN: 1347-4456  Document type: Article
Article type: 原著論文  Country of issue: Japan (JPN)  Language: ENGLISH (EN)
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Marketing research,advertisement  ,  Marketing 
Reference (19):
  • DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48, 147-160.
  • Eilam, G., & Shamir, B. (2005). Organizational change and self-concept threats: A theoretical perspective and a case study. Journal of Applied Behavioral Science, 41, 299-421.
  • Gebhardt, G. F., Carpenter, G. S., & Sherry, J. F., Jr. (2006). Creating a market orientation: A longitudinal, multi-firm, grounded analysis of cultural transformation. Journal of Marketing, 70, 37-55.
  • Kennedy, K. N., Goolsby, J. R., & Arnould, E. J. (2003). Implementing a customer orientation: Extension of theory and application. Journal of Marketing, 67, 67-81.
  • Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69(2), 24-41.
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