Rchr
J-GLOBAL ID：201801002106646164
Update date: Oct. 07, 2024
Ishizuka Chikako
イシヅカ チカコ | Ishizuka Chikako
Affiliation and department：
Job title：
Associate Professor
Research field (1)：
Business administration
Research keywords (4)：
ブランド価値共創
, サービス・マネジメント
, カスタマー・エンゲージメント
, 持続可能性
Research theme for competitive and other funds (6)：
Papers (15)：
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Chikako Ishizuka, Yuto Kimura. Customer Experience of International Luxury Fashion Brands in Japan: A Mixed-methods Examination of Physical and Human Factors. Journal of Strategic Management Studies. 2023. 15. 1. 17-30
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Chikako Ishizuka, Kei Aoki. Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan. Journal of Marketing Analytics. 2023
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Chikako Ishizuka, Kuo-Che Tseng. NEW PATHS FOR SUSTAINABLE MANAGEMENT: CASES OF SERVITIZATION IN JAPAN. 2023 AMA Winter Academic Conference Proceedings. 2023. 1335-1338
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Chikako Ishizuka, Kuo-Che Tseng, Yasuyuki Kishi. Reviving tradition-bound products: a case of value co-creation using rhetorical history. Service Business. 2022
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Kei Aoki, Chikako Ishizuka. How to Build Sustainable Customer Engagement that Impacts Customers' Well-being?. International Journal of Psychology & Behavior Analysis. 2022. 8. 186
ｍore...
Books (1)：
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究極のブランディング-美意識と経営を融合する (単行本)
中央公論新社 2022 ISBN:4120055191
Lectures and oral presentations (10)：
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ラグジュアリー研究から見る日本酒の意味的価値
(令和5年度第3回日本酒学セミナー「日本酒文化研究のみちしるべ-日本酒学の時空を広げる-」 2023)
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NEW PATHS FOR SUSTAINABLE MANAGEMENT: CASES OF SERVITIZATION IN JAPAN
(2023 American Marketing Association Winter Academic Conference 2023)
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修辞的歴史の利用と価値共創による日本酒の復興
(令和3年度第5回日本酒学セミナー 2022)
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NOVEL PARTNERSHIP BETWEEN BRANDS AND “EXTREME” CUSTOMERS
(2021 AMA Winter Academic Conference)
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The Role of Sales Representatives and Changes in Consumer Attitudes Toward Repeat Patronage of Luxury Brand Products
(International Marketing Trend Conference 2020)
ｍore...
Education (2)：
- 2013 - 2018 Niigata University Graduate School, Division of Modern Social Culture
- 2007 - 2010 Niigata University
Professional career (2)：
- 修士(技術経営) (新潟大学)
- 博士(学術) (新潟大学)
Work history (4)：
- 2022/04 - 現在 Niigata University Faculty of Economic Sciences Associate Professor
- 2019/04 - 2022/03 Niigata University Faculty of Economics Specially Appointed Assistant Professor
- 2017/04 - 2019/03 Niigata University Institute of Education and Student Affairs Specially Appointed Assistant Professor
- 2011/05 - 2015/05 クリスチャンディオール株式会社 リテール・マネージャー
Awards (2)：
- 2024/09 - The International Academy of Strategic Management Conference Award (Paper Division) Customer Experience of International Luxury Fashion Brands in Japan: A Mixed-methods Examination of Physical and Human Factors
- 2023/12 - 新潟大学 令和5年度新潟大学優秀論文表彰
Association Membership(s) (2)：
日本消費者行動研究学会
, アメリカマーケティング協会(American Marketing Association)
