Rchr
J-GLOBAL ID：201801007988242023
Update date: Dec. 15, 2022
De Maeyer Peter
デ ピーター メイヤー | De Maeyer Peter
Affiliation and department：
Job title：
Associate Professor
Research field (1)：
Other
Research keywords (1)：
Financial services marketing, marketing research, advertising
Papers (12)：
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Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De Maeyer. Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis. International Journal of Bank Marketing. 2021. 39. 7. 1446-1478
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Chayawan Poromatikul, Peter De Maeyer, Kannika Leelapanyalert, Simon Zaby. Drivers of continuance intention with mobile banking apps. International Journal of Bank Marketing. 2019. Forthcoming
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Hooman Estelami, Peter De Maeyer, Nicholas Estelami. Determinants of extended warranty prices for consumer durables. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2016. 25. 7. 687-699
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Steffi Frison, Marnik G. Dekimpe, Christophe Croux, Peter De Maeyer. Billboard and cinema advertising: Missed opportunity or spoiled arms?. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 2014. 31. 4. 425-433
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Applying the peak-end rule of remembered satisfaction to reference prices. 2013. 22. 3
ｍore...
MISC (1)：
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Drivers of Prices for Extended Product Warranties: An Extended Abstract. Proceedings of the Academy of Marketing Science. 2017
Professional career (3)：
- Master of Science in Electrical Engingeering (Gent University)
- Master of Business Administration (Aalto University)
- PhD in Business (Columbia University)
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