Research theme for competitive and other funds (3):
2023 - 2027 動画広告における視覚的メタファーの4つの特殊性
2019 - 2023 消費者の広告情報処理:回避・記憶・態度の分析
2015 - 2018 競争的な広告環境における消費者の記憶
Papers (7):
Ryosuke Takeuchi, Jue Wang. When Advertisements Look Like Products: The Impacts of Content Reproducibility. Quarterly Journal of Marketing. 2024. 44. 1
Ryosuke Takeuchi, Jue Wang. Designing Visual Metaphors in Advertisements:. Japan Marketing Journal. 2022. 42. 1. 28-39