Comai Alessandro

Affiliation and department：

Research field (4)： Business administration , Business administration , Computational science , Commerce

Research keywords (8)： social media , Digital Marketing , Market Orientation , Text data Visualization , Patent analytics , Open Innovation , Marketing Innovation , Marketing Intelligence

Papers (15)：

Enablers and barriers to adopting digital marketing in Japanese higher education institutions. Studies in Higher Education. 2023
Rosa E. Rios, Hernan E. Riquelme, Alessandro Comai. Virtually present others and their influence on complainants’ follow-ups and firm response. Journal of Services Marketing. 2023
Digital Marketing in Japanese Business Schools: An exploratory study. Work in progress (2022 IRI). 2022
Alessandro Comai. A new approach for detecting Open Innovation in patents: the designation of inventor. The Journal of Technology Transfer. 2019
Alessandro Comai. Beyond patent analytics: Insights from a scientific and technological data mashup based on a case example. World Patent Information. 2018. 55

ｍore...

MISC (6)：

Alessandro Comai. CASE STUDY: Genbei: a Japanese company manufacturing beach sandals. 2019
Alessandro Comai. CASE STUDY: Supreme: the billion-dollar streetwear brand. 2019
Alessandro Comai. CASE STUDY: Pink Lady®: Marketing Apple Fruits. 2019
Alessandro Comai. Competitive intelligence: successes and challenges. PROFESIONAL DE LA INFORMACION. 2011. 20. 5. 489-493
Alessandro Comai with Virpi Pirttimäki, Mika Hannula. The development of the Business Intelligence function in 4 Finnish case Companies. Not published Report. 2005

ｍore...

Books (9)：

Establishing a World-Class Competitive Intelligence Function
Barcelona, Emecom Ediciones ISBN 13: 978-84-935178-2-3 2007 ISBN:9788493517823
Mapping and Anticipating the Competitive Landscape
Barcelona: Emecom Ediciones ISBN 13: 978-84-935178-1-6 2006 ISBN:9788493517816
Software for Technological Patent Intelligence
Emecom Ediciones, Barcelona ISBN-10 84-935178-0-1. 2006
Inteligencia Competitiva y Vigilancia Tecnológica: Experiencias e implantación en España y Latinoamérica
Barcelona: Emecom Ediciones ISBN-10: 84-611-0314-9. 2006
Software para la Inteligencia Tecnológica de Patentes: Evaluación de aplicativos informáticos y necesidades de inteligencia tecnológica
Emecom Ediciones, Barcelona - ISBN-10 84-609-9829-0. 2006

ｍore...

Lectures and oral presentations (25)：

The Open Innovation and Market intelligence interface: The case of the Piaggio Group
(R&D 2022 Management Conference 2022)
Enablers and barriers to adopting Digital Marketing in business schools: An exploratory study in Japanese HEIs
(EURAM 2022 Conference 2022)
Cómo extraer Insights desde grandes cantidades de texto: caso práctico sobre conversaciones informales
(VISIO 2018)
The power of Network Graph Viz: a visual mechanism for gathering insights form informal conversation
(Conference: NetSci2018 (EDSI 2017), 2018)
Artificial Intelligence, Big Data and Network Analysis in Financial Services
(Goethe University Frankfurt 2017)

ｍore...

Works (2)：

Mira Analytics
Alessandro Comai 2016 - 現在
Several consulting activities for companies like MSD, Repsol, Gallina Blanca GB, Affinity Petcare, MetroGas, AkzoNoebel, Petrobras, among others.
Alessandro Comai 2001 - 2018

Education (4)：

2001 - 2016 ESADE Business school Marketing PhD
2001 - 2006 ESADE Business school DEA
1998 - 2000 Universidad Pompeu Fabra MBA
1996 - 1997 University of Coventry Engineering School B.Sc in Engineering

Work history (4)：

2018/01 - 現在 International University of Japan Marketing Department Associate Professor
2011/10 - 2012/03 University of Pompeu Fabra Part time Associate Professor (Type 2)
2004/09 - 2011/09 University of Pompeu Fabra Part time Associate Professor (Type 1)
2005/01 - 2005/06 TUT Tampere University of Technology Visiting Professor

Awards (15)：

2023/08 - American Marketing Association Reviewer for the AMA winter conference American Marketing Association, 2023
2023/04 - American Marketing Association Reviewer for the AMA summer conference American Marketing Association, 2023
2022/07 - Reviewer Editorial Board World Open Innovation Conference 2022 (WOIC) Reviewer Editorial Board World Open Innovation Conference 2022 (WOIC)
2022/02 - Reviewer for the EURAM 2022 Annual Conference EURAM
2022/02 - World Patent Information

Show all

Association Membership(s) (2)：

EURAM , Strategic and Competitive Intelligence Professionals (SCIP)

※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

Return to Previous Page