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J-GLOBAL ID：201801020551126136   Update date: Oct. 14, 2024

WANG Liyong

オウ リョクユウ | WANG Liyong
Affiliation and department：
Otaru University of Commerce Faculty of Commerce Department of Commerce

About Otaru University of Commerce Faculty of Commerce Department of Commerce


Job title： Professor
Research field  (1)： Commerce
Research keywords  (4)： Tourism marketing ,  Virtual tourism ,  Tourist behaviors ,  Global marketing
Research theme for competitive and other funds  (4)：
  • 2024 - 2027 The Smart Tourism Experience: A Tourist-Centric Conceptualization and Empirical Investigation
  • 2023 - 2024 榎本石鹸の改良と商品化検証 -化学・歴史学・商学による文理融合研究
  • 2018 - 2024 The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
  • 2018 - 2024 An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
Papers (8)：
  • Liyong Wang, Carolus L. C. Praet. Tourism distribution channels in the luxury travel segment: Outbound tour operator perspectives. 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference Proceedings. 2023. 269-276
  • Liyong Wang. Relational exchanges in the tourism distribution channels: An exploratory study on accommodation providers and tour operators. Tourism and Hospitality Research. 2023
  • Xing Han, Carolus L.C. Praet, Liyong Wang. Social interaction in co creating the tourist experience An exploratory study of Chinese visitors to Japan. Sustainable and Collaborative Tourism in a Digital World, Advances in Tourism Marketing. 2021. 29-47
  • Xing Han, Carolus L. C. Praet, Liyong Wang. Tourist-Tourist Social Interaction in the Co-creation and Co-destruction of Tourism Experiences among Chinese Outbound Tourists. Tourism Planning & Development. 2021. 18. 2. 189-209
  • Wang, Liyong, Praet, Carolus. Message Strategy Typologies: A Review, Integration, and Empirical Validation in China. Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany. 2016. 201-213
ｍore...
MISC (8)：
  • Liyong Wang, Carolus Praet. Channel conflicts between hoteliers and inbound tour operators in Japan: An exploratory study. THE INC 2022 Tourism, Hospitality & Events Innovation and Resilience during Uncertainty. 2022. 216-217
  • Xing Han, Carolus Praet, Liyong WANG. From co-creation to co-destruction-Perceptions of the role of other tourists in creating the tourism experience among Chinese visitors to Japan. INTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019. 2019
  • Han, Xing, Praet, Carolus, Wang, Liyong. The role of social interaction in the co-creation of tourist experiences: A literature review. Travel and Tourism Research Association: Advancing Tourism Research Globally. 2019
  • Han, Xing, Praet, Carolus, Wang, Liyong. The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach. Travel and Tourism Research Association: Advancing Tourism Research Globally. 2019
  • Han, Xing, Praet, Carolus, Wang, Liyong. Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising. Proceedings of the 17th International Conference on Research in Advertising (ICORIA). 2017
ｍore...
Lectures and oral presentations  (23)：
  • 鶴雅リゾート ー 地域資源を生かし、差別化戦略を図る
    (日本マーケティング協会 2023)
  • TOURISM DISTRIBUTION CHANNELS IN THE LUXURY TRAVEL SEGMENT: OUTBOUND TOUR OPERATOR PERSPECTIVES
    (the 10th Advances in Hospitality and Tourism Marketing and Management conference (AHTMM) 2023)
  • CHANNEL RELATIONSHIPS OF TOURISM ENTERPRISES: A CASE OF HOTELS AND TOUR OPERATORS IN JAPAN
    (the 10th Advances in Hospitality and Tourism Marketing and Management conference (AHTMM) 2023)
  • Channel conflicts between hoteliers and inbound tour operators in Japan: An exploratory study
    (THE INC 2022 2022)
  • 旅行業の流通チャネルに関して ー 北海道におけるホテルとインバウンド・ツアーオペレーターとの チャネル・コンフリクトを中心に
    (日本商業学会北海道部会 2022)
ｍore...
Education (1)：
  • 2012 - 2015 Otaru University of Commerce PhD in Commercial Science
Professional career (1)：
  • PhD in Commercial Science (Otaru University of Commerce)
Work history (4)：
  • 2024/10 - 現在 Otaru University of Commerce Faculty of Commerce Department of Commerce Professor
  • 2018/04 - 2024/09 Otaru University of Commerce Faculty of Commerce Department of Commerce Associate Professor
  • 2017/04 - 2018/03 Otaru University of Commerce Faculty of Commerce
  • 2015/04 - 2018/03 Otaru University of Commerce Department of Commerce Research fellow
Committee career (5)：
  • 2023/11 - 2024/09 小樽市 小樽国際観光客誘致実行委員会 インバウンド戦略部会 部会長
  • 2022/07 - 2024/09 小樽観光地域づくり法人(DMO) マーケティング部会 部会長
  • 2020/08 - 2024/09 小樽観光地域づくり法人(DMO) 形成連絡会議 副会長
  • 2020/04 - 2024/03 小樽商科大学 グローカル戦略推進センター産学官連携推進部門, 主任(併任)
  • 2018/10 - 2021/03 小樽未来創造高校 地域みらい連携会議構成員
Association Membership(s) (4)：
Japan Marketing Academy ,  JAPAN ACADEMY OF ADVERTISING ,  JAPAN SOCIETY OF MARKETING & DISTRIBUTION ,  JAPAN SCHOLARLY ASSOCIATION FOR ASIAN MANAGEMENT
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