Rchr
J-GLOBAL ID:201901015637182202   Update date: Feb. 21, 2021

Akiyama Shuichi

Akiyama Shuichi
Affiliation and department:
Research field  (1): Commerce
Research keywords  (4): マーケティング ,  デザイン ,  地域ブランド ,  中小企業経営
Research theme for competitive and other funds  (6):
  • 2014 - 2017 A exploratory research on the effectiveness of design process in marketing activities.
  • 2012 - 2015 A study on the effectiveness of CRM activities in retail companies
  • 2011 - 2015 A Theoretical and Empirical Study of Open Innovation Adopting Lead User Method.
  • 2003 - 2006 卸売業の構造変化とベンチャー型経営の躍進
  • 2005 - 2006 地域ブランドの構築要因についての探索的研究-個別企業ブランドとの関わりを中心に-
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Papers (35):
  • Komiya, K, Akiyama, S, Inoguchi, J, Kim, W. Innovation of Product Meanings and Interactions with Key Interpreters. the Proceeding of the 36th Annual IMP Conference 2020 (Online Conference), Örebro University School of Business, Örebro, Sweden, 2020. 2020. 1-8
  • Komiya, K., Kim, W. H., Akiyama, S., Inoguchi, J. Development process of networking between traditional SMEs and marketing agents: a case study from the Japanese blade and edged tools industry. The Proceedings of the Proceedings of the IMP Paris Conference 2019., IÉSEG School of Management, Paris, France, 2019. 2019. 1-3
  • 小宮 一高, 秋山 秀一. 小野金物産業におけるブランド開発 :「播州刃物」ブランドによる海外市場の開拓. 兵庫県立大学ディスカッションペーパー. 2018. 105. 1-13
  • Yuichiro Hidaka., Woonho Kim. and Shuichi Akiyama,. Relationship between multiple CRM activities in retail and customer performance: The Moderating effects of brand loyalty and variety seeking behavior. International Journal of Marketing & Distribution. 2018. 2. 2. 37-52
  • 秋山秀一. デザイン志向のソーシャルイノベーション-篠山市ノオトの事例を中心に. 加藤恵正編『都市を動かす-地域産業を縛る「負のロック・イン」からの脱却-』同友館 第10章. 2016. 228-247
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MISC (7):
Books (6):
  • 都市を動かす-地域・産業を縛る「負のロック・イン」からの脱却-
    同友館 2016
  • 中小企業のイノベーションと新事業創出
    同友館 2012
  • 関西の創造
    晃洋書房 2009
  • 現代中小企業論
    同友館 2009
  • 日本のインキュベーション
    ナカニシヤ出版 2008
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Lectures and oral presentations  (19):
  • マーケティング
    (JA兵庫中央会 JA営農指導員スキルアップ研修会 2021)
  • Innovation of Product Meanings and Interactions with Key Interpreters.
    (2020)
  • マーケティング
    (JA兵庫中央会 JA営農指導員スキルアップ研修会 2019)
  • マーケティング:儲ける仕組みの作り方
    (兵庫農業MBA塾 2019)
  • Development process of networking between traditional SMEs and marketing agents: a case study from the Japanese blade and edged tools industry
    (31st Annual IMP Conference 2019, IÉSEG School of Management, Paris, France. 2019)
more...
Works (1):
  • O.Z CAFE
    荒木優子, 秋山秀一 2010 - 2013
Education (2):
  • 1999 - 2001 Kobe University
  • 1988 - 1992 Doshisha University Department of Commerce
Work history (7):
  • 2019/04 - 現在 University of Hyogo Graduate School of Business Administration Professor
  • 2009/04 - 2019/03 University of Hyogo Graduate School of Business, Department of Professional Business Associate Professor
  • 2008/04 - 2009/03 University of Hyogo School of Business Administration Associate Professor
  • 2007/04 - 2008/03 Nara University Faculty of Sociology Associate Professor
  • 2006/04 - 2007/03 Nara University Faculty of Sociology Assistant Professor
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Association Membership(s) (4):
近畿都市学会 ,  Japan Marketing Academy ,  JAPAN ACADEMY OF SMALL BUSINESS STUDIES ,  JAPAN SOCIETY OF MARKETING & DISTRIBUTION
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