Art

J-GLOBAL ID：201902241678867075   Reference number：19A1122857

THE PERCEIVED RISKS OF ONLINE APPAREL SHOPPING: COMPARING JAPANESE AND CHINESE CONSUMERS WHO SHOP AT UNIQLO ONLINE

オンラインアパレルショッピングの知覚リスク:UniQloオンラインで買い物する日本人と中国人の消費者の比較

Author (3)： KOHSAKA Chikako (Osaka Gakuin Junior Coll.) ,  KA Kakuro (Kobe Univ.) ,  ITOH Munehiko (Kobe Univ.)
Material： オペレーションズ・マネジメント&ストラテジー学会論文誌  (JOMS)
Volume： 9  Issue： 1  Page： 1-17  Publication year： Mar. 2019 
JST Material Number： F1048A  ISSN： 1884-6939  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： ENGLISH (EN)

Thesaurus term： *purchasing ,  *garment ,  *risk ,  human(sociology) ,  consumer ,  sensitivity ,  cluster analysis
Semi thesaurus term： *apparel ,  *online shopping ,  *perceived risk ,  Chinese ,  Japanese

JST classification (1)： Marketing research,advertisement  (KA06030H)

Reference (36)：

• Aoki, H. (2005), “Internet retailing and consumer's perceived risk,” The Journal of the Research Institute of Business Regional analysis, Vol. 44, No. 1, pp. 69-82.
• An, S. (2011), “A conceptual study of perceived risk of apparel fashion merchandise e-shopping,” Annual Journal of Studies the Society for Fashion Business, Vol. 16, pp. 19-29.
• An, S. (2012), “A research on the attitude building of fashion consumer on the internet shopping: Focused on the comparison of the consumers between Japan and Korea,” Journal of the Japan Research Association for textile end-uses, Vol. 53, No. 12, pp. 1024-1031.
• Bauer, R. A. (1960), “Consumer behavior as risk taking,” in R.S. Hancock ed., Dynamic Marketing for A Changing World, Proceedings of the 43th Conference of the American Marketing Association, pp. 389-398.
• Betman, J. R. (1973), “Perceived risk and its components: A model and empirical test,” Journal of Marketing Research, Vol. 10, No. 5, pp. 184-190.

Terms in the title (6)： 知覚リスク ,  オンライン ,  買い物 ,  日本人 ,  中国人 ,  消費者