Rchr
J-GLOBAL ID:202001015026108350   Update date: Dec. 18, 2020

LIU YUTING

リュウ ギョクテイ | LIU YUTING
Affiliation and department:
Job title: 助手
Research field  (1): Commerce
Research theme for competitive and other funds  (2):
  • 2020 - 2021 字幕付き動画広告に対する消費者の知覚:視聴環境の違いに注目して
  • 2018 - 2019 字幕付きCMが一般消費者に与える影響
Papers (3):
  • Liu Yuting. Effects of Same-language Subtitles on Video Advertisements: The Moderating Role of Advertising Skepticism. 商学研究科紀要. 2020. 90. 45-61
  • The Role of Subtitles in Commercials -An Interview Survey among Consumers-. 2019. 88. 53-70
  • Yuting Liu, Morikazu Hirose. The Effects of Subtitled Commercials for Deaf People: An Interview Survey in Japan. Proceedings of the 17th International Conference on Research in Advertising 2018. 2018
Lectures and oral presentations  (6):
  • The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
    (2020 Global Marketing Conference 2020)
  • Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation
    (2020 Global Marketing Conference 2020)
  • 字幕付きCMに対する消費者の知覚:認知欲求を用いた検討
    (日本広告学会第50回全国大会 2019)
  • Is Subtitling Video Advertisements Always Effective and Useful Enough for Desired Communication? The Moderation Role of Consumer Advertising Skepticism
    (18th International Conference on Research in Advertising 2019 2019)
  • The Effects of Subtitled Commercials for Deaf People: An Interview Survey in Japan
    (17th International Conference on Research in Advertising 2018 2018)
more...
Association Membership(s) (2):
日本商業学会 ,  日本広告学会
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