Rchr
J-GLOBAL ID：202001015026108350
Update date: Jul. 19, 2023
LIU YUTING
リュウ ギョクテイ | LIU YUTING
Affiliation and department：
Research field (1)：
Commerce
Research theme for competitive and other funds (2)：
- 2020 - 2021 字幕付き動画広告に対する消費者の知覚:視聴環境の違いに注目して
- 2018 - 2019 字幕付きCMが一般消費者に与える影響
Papers (4)：
-
字幕有CMが消費者の反応に与える影響 -認知欲求を用いた検討-. 商経論集. 2020. 117
-
Liu Yuting. Effects of Same-language Subtitles on Video Advertisements: The Moderating Role of Advertising Skepticism. 商学研究科紀要. 2020. 90. 45-61
-
The Role of Subtitles in Commercials -An Interview Survey among Consumers-. 2019. 88. 53-70
-
Yuting Liu, Morikazu Hirose. The Effects of Subtitled Commercials for Deaf People: An Interview Survey in Japan. Proceedings of the 17th International Conference on Research in Advertising 2018. 2018
Lectures and oral presentations (9)：
-
From Redundancy to Reinforcement: Optimizing Subtitled Video Advertisements for Multiple Viewing Conditions
(The 21st International Conference on Research in Advertising (ICORIA) 2023 2023)
-
Effective Strategies for Soundless Video Advertisements: How Subtitle Color and Background Affect Consumer Perceptions
(2023 American Marketing Association Winter Academic Conference 2023)
-
動画広告における言語情報の提示が消費者反応に与える影響
(日本商業学会関東部会 2021)
-
The Role of QR Codes in Green Advertisements: An empirical research combining TAM and perceived green value and green trust
(2020 Global Marketing Conference 2020)
-
Examining the Role of Screen Size and Ad Skepticism on Consumer Attitudes Toward Subtitled Video Ads: An Investigation and Analysis of Moderated Moderation
(2020 Global Marketing Conference 2020)
ｍore...
Work history (3)：
- 2022/04 - 現在 早稲田大学 商学学術院 講師(任期付)
- 2021/04 - 2022/03 専修大学 商学部 非常勤講師
- 2020/04 - 2022/03 早稲田大学 商学学術院 助手
Association Membership(s) (2)：
Return to Previous Page
