Rchr
J-GLOBAL ID：202101000426260879
Update date: Mar. 01, 2024
Liang Tingchang
リョウ テイショウ | Liang Tingchang
Affiliation and department：
Research field (2)：
Commerce
, Sociology/history of science and technology
Research keywords (6)：
word-of-mouth (WOM)
, Saying-Is-Believing (SIB)
, Memory
, Evaluation
, Customer experience
, Commitment
Research theme for competitive and other funds (3)：
- 2023 - 2028 集合的効力感がDV抑制機能を果たす条件の解明:社会生態的な予防介入に向けて
- 2021 - 2023 The effect of word-of-mouth on brand commitment and brand loyalty
- 2021 - 2022 空気を読む;クチコミ発信が発信者自身の顧客経験に及ぼす影響
Papers (7)：
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Zhang Jing, Liang Tingchang. Emotional Factors in the Service Experience in the COVID-19 Environment:: An Exploratory and Empirical Study of the Effects of Emotion Type. Japan Marketing Review. 2023. 4. 1. 51-58
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Formation and Transformation of Customer Experience through Audience Perception: An Approach to the "Saying-Is-Believing" Effect. Japan Marketing Academy Conference Proceedings. 2022. 11. 77-83
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Tabara Shizuka, Zhang Jing, Liang Tingchang, Muramatsu Junichi. Consumer Awareness and Acceptance of Information Trust System and Institutional Issues:: Focusing on Value Co-Creation Experience with Firms. Japan Marketing Review. 2022. 3. 1. 12-19
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Liang Tingchang. How Entitativity Influences Sharers’ Attitude in Intergroup Communication: Focusing on eWOM Communication between Chinese and Japanese Consumers. Journal of Japan Academy for Asian Market Economies. 2022. 25. 23-30
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Tingchang Liang, Zhao Lin, Toshihiko Souma. How Group Perception Affects What People Share and How People Feel: The Role of Entitativity and Epistemic Trust in the “Saying-Is-Believing” Effect. Frontiers in Psychology. 2021. 12
ｍore...
Lectures and oral presentations (16)：
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Defining Memorable Service Experience: Understanding the Dynamic Customer Experience from the Perspective of Experience Memorability
(ICServ2023 2023)
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The Influence of C2C Communications in Sharers’ Customer Experience: Focusing on Saying-Is-Believing Effect in eWOM Context
(The 8th Naples Forum on Service 2023)
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COVID-19におけるサービス経験の感情的要因 -感情種類による影響の探索的・実証的研究-
(日本マーケティング学会カンファレンス2022 2022)
-
聴衆認知による顧客経験の形成と変容 -Saying-Is-Believing 効果のアプローチから-
(日本マーケティング学会カンファレンス2022 2022)
-
How Word-of-Mouth Shapes Sharers’ Brand Commitment
(China Marketing International Conference 2022 2022)
ｍore...
Education (4)：
- 2018 - 2023 Hiroshima University Graduate School of Social Sciences Department of Management Studies
- 2016 - 2018 Hiroshima University Graduate School of Social Sciences Department of Management Studies
- 2009 - 2011 Meijo University Graduate School of Business Division of Business
- 2005 - 2009 Beijing International Studies University School of Japanese Language, Literature and Culture
Professional career (1)：
- Ph.D. (Management) (Hiroshima University)
Work history (1)：
- 2021/04 - 現在 Toyama University of International Studies Faculty of Contemporary Society associate professor/lecturer
Awards (5)：
- 2023/09 - Society for Serviceology ISSIP ICServ2023 Prospective Research Award Defining Memorable Service Experience: Understanding the Dynamic Customer Experience from the Perspective of Experience Memorability
- 2022/10 - Japan Marketing Academy Conference 2022 Oral Session Best Paper Award Emotional Factors in the Service Experience in the COVID-19 Environment: An Exploratory and Empirical Study of the Effects of Emotion Type
- 2021/10 - Japan Marketing Academy Conference 2022 Oral Session Best Paper Award Consumer Awareness and Acceptance of Information Trust System and Institutional Issues: Focusing on Value Co-Creation Experience with Firms
- 2020/10 - Japanese Society of Community Psychology Japanese Society of Community Psychology Excellent Presentation Award
- 2017/12 - Hiroshima University Hiroshima University Excellent Student Scholarship
Association Membership(s) (5)：
社会心理学会
, 日本消費経済学会
, 産業組織心理学会
, アジア市場経済学会
, 日本マーケティング学会
