Job title:
Associate Professor
Other affiliations (2):
National Institute of Advanced Industrial Science and Technology
Human Augmentation Research Center
Visiting Researcher
INTI International University, Malaysia
Research Fellow
Research field (1):
Tourism studies
Research keywords (4):
Tourism Management
, Technology and Tourism
, Service Design
, Muslim travel
Research theme for competitive and other funds (7):
2023 - 2026 Muslim-friendly tourism as a pathway for tourism recovery in Japan, post COVID19
2022 - 2025 Post-Pandemic Rural Revitalization: Culture and Tourism for Recovery, Resilience and Regeneration
2023 - 2024 Exploring the impact of Artificial intelligence (AI) on tourist travel intention to lesser-known destinations
2023 - 2024 Comparative study on the architectural design and heritage of Traditional Japanese Machiya and Traditional Malacca Townhouses in Malaysia
2021 - 2021 Virtual experiences in arts and heritage: Facilitating engagement with virtual solutions and exploring futures for hybrid business models
2020 - 2020 Creating Virtual Encounters with Art in Times of Crisis.
2019 - 2019 Digital Futures in Arts and Heritage
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Papers (12):
Husna Zainal Abidin, Ireena Nasiha binti Ibnu. Gender and Religion in Tourism Education. Routledge Handbook on Gender in Tourism. 2024
Aarni Tuomi, Elina Moreira Kares, Husna Zainal Abidin. Digital cultural tourism: older adults’ acceptance and use of digital cultural tourism services. Scandinavian Journal of Hospitality and Tourism. 2023. 1-22
Husna Zainal-Abidin, Caroline Scarles, Christine Lundberg. The antecedents of digital collaboration through an enhanced digital platform for destination management: A micro-DMO perspective. Tourism Management. 2023
Aaron Tham, Husna Zainal Abidin. Getting Smart? A Research Note into Smart Tourism Curriculum and Implications on Generation Alpha and Beta. Journal of Smart Tourism. 2023. 3. 1. 35-39
Aarni Tuomi, Elina Moreira Kares. Older Adults’ Perceptions of Digital Cultural Tourism in ‘Super-Aged’ Nations: The Case of Finland and Japan. Information and Communication Technologies in Tourism 2023. 2023. 361-366
Tuomi, Aa, Ascenção, M. P, Zainal Abidin, H. High tech, high touch, high hospitality. 2022
Scarles, C, Zainal Abidin, H, Bailey, E, Helen, T. Digital Futures: Augmented Reality in Arts and Heritage, University of Surrey (in partnership with Watts Gallery - Artists’ Village & Smartify). 2019
Lectures and oral presentations (15):
Exploring a Design Thinking Approach for Digital Collaboration in Sustainable Tourism Development
(INTI International University Online Symposium - Exploring Digital and Sustainable Tourism 2023)
Exploring tourists’ perceptions on the use of generative AI: Using ChatGPT for travel planning to Japan
(Travel and Tourism Research Association (TTRA) Asia Pacific Annual Conference 2023 2023)
Task-technology fit and Destination Management Organisation (DMO): A visitors’ perspective
(The Japan Society of Tourism Business Research 5th Tourism Management Conference 2023)
Digital Collaboration in Tourism
(Academic Research Lab 2023)
Digital technologies and pro-environmental behaviours in tourism
(Open Space Research Forum 2023 2023)
2016 - 2021 University of Surrey, United Kingdom School of Hospitality, Tourism and Events Management PhD, Tourism Management
2013 - 2016 University of Surrey School of Hospitality and Tourism Management BSc (Hons) Tourism Management
Professional career (2):
PhD in Tourism Management (University of Surrey United Kingdom)
BSc (Hons) Tourism Management (University of Surrey United Kingdom)
Work history (4):
2024/04 - 現在 Wakayama University Faculty of Tourism, Department of Tourism Associate Professor
2021/09 - 2024/03 Wakayama University Center for Tourism Research Lecturer
2020/01 - 2021/01 University of Surrey School of Hospitality, Tourism and Events Management Teaching Fellow
2019/05 - 2019/07 University of Surrey School of Hospitality, Tourism and Events Management Research Assistant
Awards (2):
2023/12 - Travel and Tourism Research Association (TTRA) Asia Pacific Chapter Best Paper Award Exploring tourists’ perceptions on the use of generative AI: Using ChatGPT for travel planning to Japan
2016/09 - University of Surrey, United Kingdom Doctoral Studentship
Association Membership(s) (3):
Japan Tourism Management Association
, Japan Society for Tourism Studies
, International Federation for IT and Travel & Tourism (IFITT)