Rchr
J-GLOBAL ID：202101021401355040   Update date: Dec. 06, 2024

Suda Takanori

スダ タカノリ | Suda Takanori
Affiliation and department：
Toyo Gakuen University Faculty of Business Administration

About Toyo Gakuen University Faculty of Business Administration


Job title： Assistant Professor
Research field  (2)： Commerce ,  Commerce
Research keywords  (3)： Consumer Psychology ,  Consumer Behavior ,  Marketing
Research theme for competitive and other funds  (4)：
  • 2024 - 2027 Research on devices as drivers of product/brand anthropomorphism
  • 2022 - 2023 消費者の不品行行動の先行要因に関する定量的研究:社会的影響の視点からの考察
  • 2022 - 2023 消費者物質主義の低下に関する探索的研究:メカニズムの解明とマーケティング・コミュニケーションへの応用に向けて
  • 2021 - 2022 準拠するグループ規模の違いによる消費者の意思決定メカニズムの解明
Papers (5)：
  • Soonho Kwon, Takanori Suda, Takuya Nomura. 3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size. Journal of Consumer Behaviour. 2024. 23. 4. 1889-1899
  • Soonho Kwon, Hisashi Kawamata, Takanori Suda. Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership. Japan Marketing Journal. 2023. 42. 3. 51-62
  • Takanori Suda. Effects of Crowding in Marketing: Progress and Future Directions of Perceived Crowding Research. Japan Marketing Journal. 2022. 42. 1. 73-80
  • Takanori Suda, Hiroaki Ishii, Taku Togawa, Takashi Yamaoka. Effects of Device Types on Online Consumer Behavior: A Construal-Level Approach. Japan Marketing Journal. 2021. 41. 2. 60-71
  • Takanori Suda. The Recent Development of the Consumers' Need for Uniqueness Studies: Literature Review and Research Directions. The Bulletin of the Graduate School of Commerce. 2020. 91. 1-20
MISC (5)：
  • Takuya Nomura, Sooho Kwon, Takanori Suda. 消費者物質主義の低下に関する探索的研究. AD STUDIES. 2024. 87. 53-53
  • Takuya Nomura, Sooho Kwon, Takanori Suda. 消費者物質主義の低下に関する探索的研究. 公益財団法人吉田秀雄記念事業財団 令和4年度助成研究報告書. 2023. 169-179
  • Takanori Suda, Ryosuke Omuro. Applicability of the Mind Wandering in Consumer Research. The Journal of Business and Economics. 2021. 118. 1-10
  • Takanori Suda, Naoto Onzo. Digital Innovation Strategies in Mature Markets: A Case Study of Crest Holdings K.K. Japan Marketing Journal. 2021. 40. 4. 94-103
  • Minori Kaneko, Takanori Suda, Yuri Tanida, Yuga Miki, Riki Muto, Hiromi Motoki. 青色が食品の評価に及ぼす影響 (学生論文). Bulletin of Nikkei Advertising Research Institute. 2017. 269. 54-59
Lectures and oral presentations  (14)：
  • 複数の実体が擬人化された際の消費者反応
    (Japan Academy of Advertising, Conference 2024)
  • How to promote local specialty that encourage travel to the production area: Focusing on the effects of presenting the product's production process
    (INFORMS Marketing Science Conference 2024 2024)
  • Effect of visual temperature on brand energy perceived from a product
    (早稲田大学消費者行動研究所・マーケティング・コミュニケーション研究所共同シンポジウム 「センサリー・マーケティングの現在と未来」 2024)
  • 生産地への渡航を促す特産品の訴求方法: 製品の生成プロセス提示による効果に着目して
    (日本商業学会 第13回全国研究報告会 2023)
  • Examining new factors driving product/brand anthropomorphism: The Role of Device Types
    (Japan Association for Consumer Studies Conference 2023)
ｍore...
Education (3)：
  • 2020 - 現在 Waseda University Graduate School of Commerce Doctoral Course
  • 2018 - 2020 Waseda University Graduate School of Commerce M.A. in Commerce
  • 2014 - 2018 Seikei University Faculty of Economics
Professional career (2)：
  • 修士(商学) (早稲田大学)
  • M.A. in Commerce (Waseda University)
Work history (7)：
  • 2023/04 - 現在 Toyo Gakuen University Faculty of Business Administration Assistant Professor
  • 2024/09 - 2025/03 Meiji Gakuin University Graduate School of Business and Law Part-Time Lecturer
  • 2024/09 - 2024/09 Kochi University Faculty of Humanities and Social Sciences Part-Time Lecturer
  • 2023/04 - 2024/03 Aoyama Gakuin University School of Cultural and Creative Studies Part-time lecturer
  • 2022/09 - 2023/03 Bunkyo University Faculty of Information & Comunications Part-time lecturer
Show all
Awards (2)：
  • 2022/10 - Japan Marketing Academy Best Paper Award Effects of Device Types on Online Consumer Behavior: A Construal-Level Approach
  • 2021/10 - Japan Marketing Academy Best Poster Award オンライン環境における製品の提示形式が重さ知覚と製品評価に及ぼす影響
Association Membership(s) (6)：
American Marketing Association ,  Association for Consumer Research ,  Japan Academy of Advertising ,  Japan Association for Consumer Studies ,  Japan Society of Marketing and Distribution ,  Japan Marketing Academy
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