Seo Gang-Hoon

Research theme for competitive and other funds (1)：

2023 - 2027 Impact of greenwashing behavior on branding in sustainable corporate

Papers (11)：

Gang Hoon Seo. Evaluating and exploring successful disruptive innovation in the aviation industry from the perspective of consumers: A comprehensive content analysis of low-cost carrier passengers' word of mouth. International Journal of E-Services and Mobile Applications. 2021. 13. 4. 105-119
Gang-Hoon Seo. Competitive Advantages of Global Airline Alliances. 2021
Gang Hoon Seo, Munehiko Itoh, Zhonghui Li. Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances. Foundations of Management. 2021. 13. 1. 57-72
Gang-Hoon Seo, Sung-Tae Hong. Extracting Customer Dissatisfaction Narratives from Duty-Free Shoppers’ Online Reviews: Focused on Content Analysis by Cultures and Channels. Journal of the Aviation Management Society of Korea. 2020. 18. 5. 107-123
Gang Hoon Seo, Munehiko Itoh. Perceptions of customers as sustained competitive advantages of global marketing airline alliances: A hybrid text mining approach. Sustainability (Switzerland). 2020. 12. 15

ｍore...

Books (2)：

Lectures and oral presentations (1)：

Smart Agriculture of Kubota: Riding on the same wagon? The role of digital transformation (DX) in achieving sustainable development goals (SDGs)
(The 6th World Conference on Production and Operations Management - P&OM Nara 2022 2022)

Education (2)：

Work history (2)：

2023/04 - 現在 Hiroshima Shudo University Faculty of Commercial Sciences Department of Business Studies
2021/04 - 2023/03 Hiroshima Shudo University Faculty of Commercial Sciences Department of Business Studies Assistant Professor

※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

Return to Previous Page