Research theme for competitive and other funds (1)：
2023 - 2026 Understanding Japanese Tourists’ Constraints to Pro-environmental Behavior
Papers (15)：
Yi Xuan Ong, Tao Sun, Naoya Ito. Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs. Journal of Hospitality and Tourism Management. 2024. 60. 194-207
Han Zhou, Tao Sun, Kaige Zhu, Jiao Li, Naoya Ito. ‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing. Current Issues in Tourism. 2024. 1-20
Han Zhou, Tao Sun, Kaige Zhu, Jiao Li. "Don't be so abrupt": The Impact of advertising-native content congruence on short-form travel video users' online interaction experience. 2024
Greenwashing or not? Social Media Influencers raising awareness of overtourism. 2024
Tao Sun, Hideki Furuya. “What stopped us traveling pro- environmentally?” Understanding Japanese tourists’ constraints to pro-environmental travel behavior. Proceedings of the 29th Asia Pacific Tourism Association (APTA) Conference. 2024
2018 - 2022 Hokkaido University PhD: Graduate School of International Media, Communication, and Tourism Studies
2015 - 2017 Hokkaido University M.A: Graduate School of International Media, Communication,and Tourism Studies
Professional career (1)：
PhD (International Media, Communication, and Tourism Studies) (Hokkaido University)
Awards (1)：
2022/01 - International Federation for Information Technologies in Travel and Tourism (IFITT) Full Paper Award (2nd Place) Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns
Association Membership(s) (4)：
The Council for Australasian Tourism and Hospitality Education (CAUTHE)
, 日本観光研究学会
, International Federation for IT and Travel & Tourism (IFITT)
, Asia Pacific Tourism Association (APTA)
