Yong Yen Nie

ヨンエンニイ | Yong Yen Nie

Affiliation and department：
Job title： Assistant Professor

Research field (1)： Economic history

Research keywords (1)： Entrepreneurship, Family Business Research, Emerging Markets, , Southeast Asia, Business History

Research theme for competitive and other funds (1)：

2023 - 2026 「一次産品」の脱植民地化・産業高度化史: 現代マレーシアの企業家と地域的資源

Papers (2)：

Yen Nie Yong. From craft to industry and back: transnational efforts in reconstructing tin’s social meaning to the retail consumer (1950s-1960s). Journal of Historical Research in Marketing. 2023. 15. 2. 121-143
Yen Nie Yong. Crafting a Postcolonial (Inter)national Identity: Malaysian Pewter Company Royal Selangor’s Branding Strategies (1970-1992). Enterprise & Society. 2022. 1-31

Association Membership(s) (6)：

East Asian Economic Association , 企業家フォーラム , 経営史学会 , European Business History Association , Academy of International Business , Business History Conference

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