Rchr
J-GLOBAL ID:202201017444745259   Update date: Oct. 18, 2024

Aoki Tetsuya

アオキ テツヤ | Aoki Tetsuya
Affiliation and department:
Research field  (1): Business administration
Research keywords  (9): Strategic Management ,  Platform ,  YouTube ,  Virtual YouTuber ,  Customer Engagement ,  Organizational Behavior ,  Customer Relationship Marketing ,  Big Data ,  Collaborative Filtering
Research theme for competitive and other funds  (4):
  • 2023 - 2026 プラットフォーム上における産業創造プロセスに顧客が与える影響
  • 2023 - 2024 消費者はプラットフォームに従うー協調フィルタリングによるリコメンドが持つ客観的特注感ー
  • 2022 - 2023 継続的な成長を遂げるための戦略的ポートフォリオ・マネジメント
  • 2020 - 2021 interaction between tie-up video contents and platform advertisements
Papers (10):
  • 青木哲也. オンラインプラットフォームにおけるマーケティング戦略:YouTube上のビッグデータ分析より. 一橋ビジネスレビュー. 2024. 71. 4. 46-59
  • Tetsuya, Aoki. How Fair Rewards Motivate Customers to Engage On-line. Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress. 2022
  • Tetsuya, Aoki. Competition Strategy on Platform: Collaborative Filtering and Customer Bridging Value. 2022
  • Tetsuya, Aoki. Cooperation Strategy of Complementors on The Platform: A Study in The YouTube. Academy of Management Proceedings. 2021. 2021. 1
  • Tetsuya, Aoki. Interaction between tie-up video contents and platform advertisements. 2021
more...
Lectures and oral presentations  (21):
  • 「探究」を探究する
    (初芝富田林高校探求講演会 2024)
  • National organization identity: An exploratory study
    (84th Annual Meeting of the Academy of Management 2024)
  • Double-edged swords or double-handed swords? The effects of symbolic and substantial similarity on the screening and selection.
    (Strategic Management Society Paper Development Workshop in Seoul 2024)
  • Does AI Recommendation promote purchase behavior?
    (HIAS Brown bag seminar 2024)
  • ネット小説市場のメディアミックス・IP・ビジネスモデル動向
    (第4回一橋MANGA研究サロン 2024)
more...
Education (5):
  • 2020 - 2022 Hitotsubashi University Institute of Innovation Research
  • 2019 - 2022 Hitotsubashi University Graduate School of Business Administration
  • 2017 - 2019 Hitotsubashi University Graduate School of Commerce and Management
  • 2012 - 2017 Hitotsubashi University Faculty of Commerce and Management Department of Business Management
  • 2015 - 2016 University of British Columbia Sauder School of Business
Professional career (1):
  • Doctor of philosophy in commerce and management (Hitotsubashi University)
Work history (5):
  • 2022/07 - 現在 Hitotsubashi University Hitotsubashi Institute for Advanced Study
  • 2022/04 - 2022/06 Hitotsubashi University Graduate School of Business Administration
  • 2021/04 - 2021/07 Hitotsubashi University Faculty of Commerce and Management
  • 2020/04 - 2020/07 一橋大学大学院経営管理研究科 MBAコース 「経営戦略 (沼上幹教授)」 ティーチング・アシスタント
  • 2019/11 - 2020/02 Hitotsubashi University
Awards (3):
  • 2022/05 - 日本学生支援機構 大学院第一種奨学金「特に優れた業績による返還免除」(博士後期課程)
  • 2022/02 - Sekigakusya Competition Strategy on Platform: Collaborative Filtering and Customer Bridging Value
  • 2019/05 - 日本学生支援機構 大学院第一種奨学金「特に優れた業績による返還免除」(修士課程)
Association Membership(s) (4):
Academy of Management ,  Academy of Marketing Science ,  日本消費者行動研究学会 ,  組織学会
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