Aoki Tetsuya

アオキテツヤ | Aoki Tetsuya

Affiliation and department：

Research field (1)： Business administration

Research keywords (9)： Strategic Management , Platform , YouTube , Virtual YouTuber , Customer Engagement , Organizational Behavior , Customer Relationship Marketing , Big Data , Collaborative Filtering

Research theme for competitive and other funds (4)：

2023 - 2026 プラットフォーム上における産業創造プロセスに顧客が与える影響
2023 - 2024 消費者はプラットフォームに従うー協調フィルタリングによるリコメンドが持つ客観的特注感ー
2022 - 2023 継続的な成長を遂げるための戦略的ポートフォリオ・マネジメント
2020 - 2021 interaction between tie-up video contents and platform advertisements

Papers (10)：

青木哲也. オンラインプラットフォームにおけるマーケティング戦略:YouTube上のビッグデータ分析より. 一橋ビジネスレビュー. 2024. 71. 4. 46-59
Tetsuya, Aoki. How Fair Rewards Motivate Customers to Engage On-line. Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress. 2022
Tetsuya, Aoki. Competition Strategy on Platform: Collaborative Filtering and Customer Bridging Value. 2022
Tetsuya, Aoki. Cooperation Strategy of Complementors on The Platform: A Study in The YouTube. Academy of Management Proceedings. 2021. 2021. 1
Tetsuya, Aoki. Interaction between tie-up video contents and platform advertisements. 2021

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Lectures and oral presentations (21)：

「探究」を探究する
(初芝富田林高校探求講演会 2024)
National organization identity: An exploratory study
(84th Annual Meeting of the Academy of Management 2024)
Double-edged swords or double-handed swords? The effects of symbolic and substantial similarity on the screening and selection.
(Strategic Management Society Paper Development Workshop in Seoul 2024)
Does AI Recommendation promote purchase behavior?
(HIAS Brown bag seminar 2024)
ネット小説市場のメディアミックス・IP・ビジネスモデル動向
(第4回一橋MANGA研究サロン 2024)

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Education (5)：

2020 - 2022 Hitotsubashi University Institute of Innovation Research
2019 - 2022 Hitotsubashi University Graduate School of Business Administration
2017 - 2019 Hitotsubashi University Graduate School of Commerce and Management
2012 - 2017 Hitotsubashi University Faculty of Commerce and Management Department of Business Management
2015 - 2016 University of British Columbia Sauder School of Business

Professional career (1)：

Doctor of philosophy in commerce and management (Hitotsubashi University)

Work history (5)：

2022/07 - 現在 Hitotsubashi University Hitotsubashi Institute for Advanced Study
2022/04 - 2022/06 Hitotsubashi University Graduate School of Business Administration
2021/04 - 2021/07 Hitotsubashi University Faculty of Commerce and Management
2020/04 - 2020/07 一橋大学大学院経営管理研究科 MBAコース「経営戦略 (沼上幹教授)」ティーチング・アシスタント
2019/11 - 2020/02 Hitotsubashi University

Awards (3)：

2022/05 - 日本学生支援機構大学院第一種奨学金「特に優れた業績による返還免除」(博士後期課程)
2022/02 - Sekigakusya Competition Strategy on Platform: Collaborative Filtering and Customer Bridging Value
2019/05 - 日本学生支援機構大学院第一種奨学金「特に優れた業績による返還免除」(修士課程)

Association Membership(s) (4)：

Academy of Management , Academy of Marketing Science , 日本消費者行動研究学会 , 組織学会

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