Nomura Takuya

ノムラタクヤ | Nomura Takuya

Affiliation and department：
Job title： Assistant professor

Research field (1)： Business administration

Research keywords (2)： Marketing , Consumer Behavior

Research theme for competitive and other funds (1)：

Papers (6)：

Reo Fukuda, Takuya Nomura, Naoki Akamatsu. Translating virtual product scarcity in gaming to real-world brand value. Psychology & Marketing. 2024
Soonho Kwon, Takanori Suda, Takuya Nomura. 3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size. Journal of Consumer Behaviour. 2024
Takuya NOMURA. The Dilemma between Ownership and Sequential Acquisition: When Materialistic Consumers Participate in the Sharing Economy of Tangible Goods. The Journal of Japan Society for Distributive Sciences. 2023. 2023. 53
Takuya Nomura. Consumer Materialism in the Context of Changes in the Consumption Environment. Japan Marketing Journal. 2023. 42. 4. 67-74
野村拓也. ブランド・マネジメント組織に関する研究の進展と課題 -「創造」と「伝達」を中心に-. 學習院大學經濟論集. 2019. 55. 4. 173-188

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MISC (1)：

Takuya Nomura, Reo Fukuda. Sharing as a Customer Value: The Challenges and Purpose of Laxus. Japan Marketing Journal. 2022. 42. 2. 73-83

Lectures and oral presentations (4)：

Materialists' dilemma when participating in the sharing economy
(2022 KSMS International Conference 2022)
The Influence of Product Presentation Format on Consumers' Product Perception in Online Environments
(INFORMS Marketing Science Conference 2022 2022)
オンライン環境における製品の提示形式が重さ知覚と製品評価に及ぼす影響
(日本マーケティング学会第10回マーケティングカンファレンス2021 2021)
物質主義が強い消費者にサブスクを利用してもらうには? ー消費者マテリアリズムと心理的所有感が音楽サブスクリプションサービスの評価に及ぼす影響ー
(日本マーケティング学会第9回マーケティングカンファレンス2020 2020)

Education (2)：

Professional career (1)：

Work history (2)：

Awards (2)：

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